So you’re ready to invest in a digital marketing partner. Now what?

Where do you even begin looking for that perfect fit? How do you know which agencies are worth it? Do you ask friends? Do you search online? Do you fly to Rome, throw a coin into the Trevi fountain, and wish for the answer? (Yes, we highly recommend all the above).

But if you want to find a simple answer from the comfort of your desk, keep reading.

First things first, we are biased. We know our team is great, but you can find great people in agencies across the country. We know our team is smart, but you can find smart people in agencies across the country, too. While we’d love to partner with every amazing company we come across, it’s just not possible.

Whether you’re happy with your current marketing agency, haven’t worked with one, or anywhere in between, these are the characteristics that separate the exceptional agencies from the rest.


In any relationship, not knowing what the other person is up to can make you feel a bit uneasy. The same is true of your relationship with your marketing agency. There should be clear communication about expectations, goals, problems, and every aspect of their work. 

A great partner will also be honest with you and tell you what the best strategy is for your business, even if that’s not something that’s in their wheelhouse. Need a video produced for a commercial? A great digital agency will give introduce you to the best video team they know, even if it’s out-of-house.

If you’re hesitant to discuss something with your agency partner, that’s a red flag.

Effective Budgeting

When it comes to digital marketing, prices are flexible, so be wary of strict contracts and how much any agency “takes off the top.” You should definitely receive budget estimates and a list of services provided, but after you sign off on expenditures, your agency should continue to clearly communicate how much they’re spending and why.

Your marketing agency is an extension of your business, so they should be as concerned with spending your budget efficiently as you are.

Credibility and Experience

All agencies can talk the talk, but only the ones worth your time can walk the walk. Your agency should have a wealth of knowledge when it comes to all aspects of marketing. Additionally, your agency should have experience to back their knowledge up. If an agency has direct experience in your industry, great! If not, don’t be alarmed. Instead, ask how they would approach the new subject matter and judge accordingly.

In fact, the best agencies don’t necessarily specialize in one industry, but rather adapt and challenge traditional industry approaches. They take lessons from each client and apply that knowledge to future strategies.

That’s the kind of experience you want from a partner.


The best marketing agencies are run by teams of smart people that love marketing, technology, and learning. Not only will they want to learn cutting-edge technology that can help your business, but they’ll also want to learn about your business’s unique challenges and industry practices.

You should feel confident that your business is in the hands of a savvy team that values your business as an in-house employee would.

If you already have a healthy relationship with your marketing agency, we guarantee you know it already. An agency partner should make your life easier, make marketing fun, and increase your business leads. Great agencies are full of unapologetic marketing nerds who are ready to tackle SEO, PPC, web design, content creation, and anything else you can think of.

As a small business, marketing is vital to success, and your agency partner should be a seamless fit. Any worthwhile relationship takes time, experiences trials, and involves a lot of personal growth. Building a healthy relationship with the right digital agency will take time, but we promise, it will be life-changing.

Want to see what it’s like to work with a great agency for yourself? Contact us today and learn why Digital Strike might be exactly what you’re looking for.


Jay Buerck

Learn more about Jay Buerck