TikTok Search Engine: The New Google?

Google has dominated the market as the preferred search engine for most internet users, but is there a new platform on the horizon? A recent survey … Read More

Google Business Profile: What Are Views & How Are They Measured?

Google Business Profile, formerly Google My Business, is invaluable to any local business. And as the tool evolves over time, Google rolls out new features to … Read More

Hands typing on a keyboard with a search bar overlaying the image. Red filter. Visual representation of Google SGE, Google Search Generative Experience.

Google SGE Will Revamp the Search Experience

Beep boop. Artificial intelligence is once again manning the helm of Google’s new search experience. So, buckle up, everyone. You’re in for a hopefully-not-so-bumpy ride with … Read More

Why Is My Website Not Showing Up On Google?

You’re waiting for your website to perform well on Google, Bing, and other search engines. And waiting. And waiting… After some checking, you discover that your … Read More

5 Critical Elements of a Recession Marketing Plan

A question on everyone’s mind lately is, “Are we heading toward a recession?” The answer is not always clear but, according to the Associated Press, six … Read More

All About the Click-Through Rate – CTR Explained

You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More

How to Drive Traffic To Your Site

Everybody Asks: How to Drive Traffic To Your Site But nobody asks how your site is doing. (Doing great, thanks for asking!) All jokes aside, online … Read More

Google Core Web Vitals: What They Are & When They’ll Take Effect

Benjamin Franklin once said that the only guarantees in life are death and taxes. Maybe it’s time we add Google updates to that list. If you’re … Read More

12 Easy Technical SEO Audit Tips for Marketing Managers at Any Level

If you’ve spent any amount of time in the digital marketing industry, you know just how crucial search engine optimization (SEO) is for the success of … Read More

Migration Strategy

When A Website Migration Strategy Goes Awry

As much as we don’t want to admit it, the Digital Strike offices are not always overrun with sunshine, victories, and vintage ‘80s high-five montages. Truth … Read More