Ready to crush your local SEO with a top-notch location page?
Hold up, wait a minute.
What is a location page?
And what is local SEO?
Okay, say you want to search for “best taco places in STL.”
All of the results on that page are there because of local SEO. It’s SEO for local businesses are in the community IRL (not internet businesses). Like the really good taco places in St. Louis.
Or dentists, grocery stores, nail salons, pizza joints, etc.
Local SEO helps local customers find you before they make a purchasing decision.
Google can tell when there’s a local intent behind the search. For something like “best taco places in STL,” Google knows that I’m looking for the best place to get a taco in St. Louis. Or if I searched for “best taco places near me,” or even just “best taco places,” then it would use my location data to figure out that I’m in St. Louis and serve me results in that area only.
If you have a brick and mortar business, then a local strategy is crucial to the success of your business. If people can’t find you, then you won’t get any new businesses. Word of mouth is always great, but people are using the internet more and more to find new businesses in their area.
Part of a local SEO strategy is creating individual pages on your website for each location. It’s not good enough to have a single page on your website that lists all locations.
The goal of local SEO is so that people can find businesses or services they need near their area. If you want to learn more about it, check out our Digital Marketing 101 Guide.
But how do you optimize those individual location pages on your website?
1. Optimize meta description
It might seem really basic to still say “optimize your meta description,” but it’s displayed in search results. It’s like a mini-ad that needs to be carefully crafted. You know what it’s like to search for something and then you skim the meta descriptions. Potential customers are doing the exact same thing.
2. Optimize title tags
Another basic tip, but your title tag is the other piece that shows up on search results pages. You need to use your title tags wisely and make sure they won’t be cut off in search results.
3. Optimize URL
Make sure your URL includes the place name of each location. That way your customers know they’re looking at the correct location and you can track which location gets the most traffic.
4. Include headings with keywords around targeted location and service
Make sure Google knows what your page is about with relevant keywords. If you’re a taco place in South St. Louis County, make sure to mention something like “South County Taco Place” in your headings. People will be searching with their locations in mind.
5. Embed a map
You want to make it as easy as possible for people to find you. What better way to show people where you are than a map? You can embed a map from Google Maps so easily on your page. Then all people have to do is click the map and then they’ll be on their way.
6. Make sure the page has all of the basic info:
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Name
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Address
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Phone number
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Business hours
That’s information people need to know about your business. It’s not just a user experience thing. It’s vital so they know how to find you, where to contact you, and when you’re available. Make sure it’s accurate and on the page.
7. Optimized images of the business
People want to see images of your business! The internet is a very visual place and if you aren’t showing off what your business looks like, then you’re missing out on an opportunity.
For example, if you’re a restaurant, show off pictures of the food, the seating areas, and people looking happy while they’re in your business.
8. Calls to action
Okay, you got people to the location page. What’s next? What are they supposed to do once they’re there?
Including a contact form and a prominent call to action is a great way to get leads and provides an easy way for potential customers to reach out.
9. Include content with keywords around targeted location and service
That’s right. You have all of this information on the page already, and you still need to add more.
Describe your business and the location that particular branch, office, or franchise is in. Talk about what you have to offer and why customers should come in. This is your chance to sell your business a little and to entice potential customers into visiting your business.
Looking to expand your SEO strategy? Digital Strike will develop a results-driven digital strategy with your company’s goals in mind. Contact us for a free consultation.
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