14 Job-Ready Digital Skills You Can Learn Online
While higher education is certainly the right choice for some people, college isn’t the right path for everyone… and that’s okay! You don’t need a university … Read More
ChatGPT: The Recent Rise of AI & What It All Means
Artificial intelligence. The words alone sound almost too sci-fi-ish to take seriously. We tend to eat up the concept as it’s interpreted by Hollywood — Schwarzenegger … Read More
Bing AI vs. ChatGPT: Which is Better?
Artificial intelligence technology is here to stay, and it’s a powerful tool in any digital marketer’s belt. ChatGPT is currently the star of the AI show, … Read More
Push vs. Pull Marketing Content
Before you create that next piece of content—whether it’s a blog, social media ad, or email newsletter— stop and ask yourself, “Why am I writing this?” … Read More
5 Critical Elements of a Recession Marketing Plan
A question on everyone’s mind lately is, “Are we heading toward a recession?” The answer is not always clear but, according to the Associated Press, six … Read More
All About the Click-Through Rate – CTR Explained
You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More
Digital Lead Generation Analysis
Say it with us: Information is king. In order to better optimize your services and lead generation marketing campaigns, you’ll need all sorts of data, including … Read More
Share of Search: What Is It and How Can Digital Marketers Use It?
As all marketers know, there is no crystal ball, psychic, or voodoo witch doctor that can help us predict the future…but we do have magic on … Read More
Digital Marketing Skills – What Soft Skills You Need (and Why)
Data analytics. Copywriting. Content creation. SEO. These quantifiable analytical skills are all necessary for a strong digital marketing team. But what about the soft skills you … Read More
Covid-19 updates and suggestions for Google My Business listings
Important Google My Business Covid-19 Updates Google recently placed the following notice on each listing within the Google My Business dashboard. Due to this announcement, update … Read More