An older white woman in a wheelchair points to a laptop in her lap while smiling at the audience. She represents the concept of

Steal Our Senior Living SEO Strategy: 8 Elements for Better Rankings

Steal our senior living SEO plan that helps us generate more than $4 million annually for our senior living clients. The days of reading a newspaper … Read More

TikTok Search Engine: The New Google?

Google has dominated the market as the preferred search engine for most internet users, but is there a new platform on the horizon? A recent survey … Read More

Google Business Profile: What Are Views & How Are They Measured?

Google Business Profile, formerly Google My Business, is invaluable to any local business. And as the tool evolves over time, Google rolls out new features to … Read More

Why Is My Website Not Showing Up On Google?

You’re waiting for your website to perform well on Google, Bing, and other search engines. And waiting. And waiting… After some checking, you discover that your … Read More

5 Critical Elements of a Recession Marketing Plan

A question on everyone’s mind lately is, “Are we heading toward a recession?” The answer is not always clear but, according to the Associated Press, six … Read More

All About the Click-Through Rate – CTR Explained

You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More

Landing Page vs. Homepage: What's the Difference?

Landing Page vs. Homepage: What’s the Difference?

They’re the same thing, aren’t they? Just different names for the same thing, right? Wrong! Technically, while a visitor to your site can land on its … Read More

Content Creation or Link Building

What Should Come First: Content Creation or Link Building?

What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More

Organic Search Opportunity

Organic Search Opportunity is Changing (Again)

Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field.  Algorithm changes send everyone into a tizzy a few times a … Read More

How to Write Headlines

Here’s How to Write Headlines Like a Pro (You’re Welcome)

Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More