Paid Search Metrics That Matter – Demystifying PPC Campaigns
You’ve done your research and launched your paid search campaign. You have all the data points in the world to measure its success. But if you … Read More
Why Automated Bidding Isn’t Always the Answer
Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More
How We Approach Problem Solving [Case Study]
Client A is a nationwide telecommunications company. They provide TV, internet, and phone services to customers across the country, primarily in Arizona, Arkansas, California, Louisiana, Missouri, … Read More
A Digital Marketing Misconception: Does PPC Affect SEO?
In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic search engine optimization and pay-per-click campaigns work together. We’ve heard and seen it all. … Read More