Search engine optimization, or SEO, is basically the backbone of the modern internet. Utilizing the right SEO strategies, like SEO keyword research, can help your website list higher on search engine results pages (SERPs) on platforms like Google, Bing, and Yahoo. In other words: when you use the right keywords at the right place at the right time, you can reach your target audience much easier, generating more leads and conversions.
Heck yeah, right?
Right!
Why You Need a Robust Keyword Research Process
When you want to beef up your digital marketing strategies, you have to make use of a rock-solid keyword research process.
Here’s why.
No SEO campaign is complete without keyword research. In fact, you may even say that it’s the most essential part of any given SEO plan. Like its lifeblood. Or its spine. Or something less creepy, like a cornerstone.
No matter what sort of analogy you use, the fact remains that you need the best keywords to help your website, content, and marketing campaigns perform well. That all includes seeing what your current keyword rankings are (and how to improve them) as well as finding new keywords for your pay-per-click (PPC), social media, and content marketing efforts.
Finding the Right Keywords
There are many different tools and methods for finding keywords. What do they all have in common? They all rely on knowing the overlap between your services and what people want.
No matter which tools you use, to start finding the right keywords, you’ll need to look at the search volume of search queries relevant to your industry and local area. It also helps to do a little competitor keyword research during this stage as well. This way, you ensure you’re keeping up with the competition and delivering on what searchers want. Once you find popular keywords that are relevant to your industry and area, you can determine which keywords match your services. After playing digital matchmaker, it’s time to start building your digital marketing strategy around these keywords!
4 Keyword Tools We Think You’ll Love
What’s ours is yours. Even if you don’t partner with us, we want you to find success. We love the following keyword research tools because they are extremely affordable and don’t require in-depth knowledge to use. So, no matter if you’re a newbie or an SEO expert, you can find value in these tools.
- Ahrefs – What can we say about Ahrefs that hasn’t been said already? If you haven’t used Ahrefs before, let us be the millionth person to tell you to try it.
- Google Keywords Planner – Google is everywhere, so why not make it work for you? Google Keywords Planner is a nifty tool you can access in your Google Search Console account.
- SEMRush’s Keyword Magic Tool – You don’t have to believe in magic to believe in SEMrush’s Keyword Magic Tool. It’s a quick and easy way to find keywords that work for your campaign.
- Local Falcon – It’s not a plane. It’s not Superman. It’s a bird—Local Falcon, to be exact. This tool is great for local SEO experts who want a visual layout of their local reach.
Keyword Research Services We Offer
We don’t just give you a list of keywords. We empower your business with keyword opportunities. When we partner with you, our keyword strategy will provide you with the services you need to thrive.
