How We Do It
Our approach to running paid social marketing campaigns is simple.
First, we evaluate your business’ goals and audience to determine which social network will be most effective.
Next, we begin our research to ensure we know how to properly target your audience, what they are researching, and what will motivate them to take action.
We’ll then develop stunning brand-focused ads that will stand out in the newsfeed as well as drive action – with your approval – but our creative direction will always be backed by research and data.
Each day your campaigns are running, our team is busy analyzing the data and when needed, making necessary optimizations and recommendations for continued growth.
Lastly, we use extensive tracking that we set up during your onboarding process to gather data that guides our marketing strategy and lets us evaluate campaign performance with any social media platform.
Competitors come and go, tastes change, and even though we created an initial strategy – we change as the necessary data comes in.
As Mike Tyson is credited with saying – “Everyone has a plan until they get punched in the mouth” – we have a strategic plan but the marketplace is our punch to the mouth and to survive we have to be able to deviate and change.