Why Automated Bidding Isn’t Always the Answer

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Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More

The Most Important Email Regulations You Should Know About

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Sometimes it seems like the Internet is the Wild Wild West, and we’re all mysterious sharpshooters operating outside the law just trying to survive in this … Read More

Landing Page vs. Homepage: What’s the Difference?

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Editor’s Note: This post was originally written in March 2018 and has been updated for comprehensiveness and accuracy. Landing page vs. homepage. They’re the same thing, … Read More

The No BS Guide to Conversion-Optimized Landing Pages

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Landing page optimization is the process of creating a well-designed page for pay-per-click campaign (PPC) visitors by optimizing each element on the page to maximize the … Read More

9 Ways to Make Your Black Friday Sale a Success [Checklist]

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Black Friday and Cyber Monday are coming up, so that means money is about to be SPENT.  It’s a stressful time for many store owners as … Read More

Keep Positive During Nerve-Wracking Job Interviews & Meetings

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Whether you’re going in for job interviews, meeting with new clients, or trying to impress your bosses, sometimes, it can be hard to stay positive. Look, … Read More

Writing Subject Lines Your Fans Will Click For

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It doesn’t matter how fantastic your content or design is inside your email if no one even opens it. If you can’t get them to open … Read More

30 Digital Marketing Resources to Bookmark

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The beautiful thing about the internet is the sheer wealth of information and knowledge that is available at your fingertips. Most people would be lost without … Read More

How to Boost Your Website Loading Time

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Remember dial-up? Watching a two-minute YouTube video took thirty minutes because it took so freaking long to load. Nowadays, 47% of people expect pages to load … Read More

How to Improve Your Credibility with Customer Testimonials

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Establishing credibility is essential no matter what industry you’re in or what kind of business you have. There is a limited amount of brands that don’t … Read More

Beginner’s Guide to the Conversion Funnel

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You’ve probably heard your marketing team talk about it all the time – The Customer Conversion Funnel. “It’s all about getting customers to go through the … Read More

Writing for Email & Social Media

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Writing for different platforms isn’t exactly easy. A professional writer might be able to transition between writing for social media to a blog post to email … Read More

How to Build Your Email List from Scratch

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So you’ve decided to send out a newsletter or maybe we recommended you create one. But where do you begin? The key to any successful newsletter … Read More

How Does UX Affect SEO?

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You know when you go to a website and it’s just…bad? You can’t find the navigation menu, the page isn’t loading correctly, or pop-ups are keeping … Read More

The New Celebrity Endorsements: How Social Media Influencers Changed the Game

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In the streaming mob of content that is consumed daily on the internet – from whatever people see at work to their social feeds – a … Read More

How to Use UTM Parameters

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You already know that good marketers LOVE data. No, not that kind of Data (unless you’re a Trekkie and a marketer).  More like data from Google … Read More

7 Writing Tools for SEO Copywriters

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Writing is hard. It doesn’t matter if you do it professionally or you have somehow become the main writer in the office without knowing how you … Read More

Here’s Why Email Marketing Has a Better ROI Than Any Other Tactic

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You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the … Read More

7 Easy Steps for a Foolproof Social Media Audit

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One of the greatest (and sometimes the most frustrating) aspects of social media is the fact that it is always changing. And we’re not just talking … Read More

How to Build a Location Page Google Will Love [Infographic]

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Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? … Read More

What Should Come First: Content Creation or Link Building?

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What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More

Why You Should Have a Blog

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Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working … Read More

Organic Search Opportunity is Changing (Again)

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Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field.  Algorithm changes send everyone into a tizzy a few times a … Read More

Here’s How to Write Headlines Like a Pro (You’re Welcome)

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Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More

How Long Does SEO Take to Work?

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TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to … Read More

How We Approach Problem Solving [Case Study]

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Can’t quite put your finger on what’s happened to your previously successful paid search campaign? This client couldn’t either and tasked us with trying to help … Read More

When Should I Use a Canonical Tag or a 301 Redirect?

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It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then … Read More

3 Digital Marketing Trends to Watch for in 2018

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Ah, the end of the year: a time to reflect on the previous 12 months and a time to look to the future. 2017 brought us … Read More

Why It’s Important to Have a Healthy Relationship with Your Agency

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Just like any relationship you have, whether it be personal or otherwise, it’s extremely important to have a healthy relationship with your digital marketing agency. You … Read More

A Digital Marketing Misconception: Does PPC Affect SEO?

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In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic and pay-per-click campaigns work together.  We’ve … Read More

Why You Shouldn’t Trust Yoast 100%

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Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of … Read More

“How is HubSpot different from SEO?”: An honest answer to an actual client question

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“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot … Read More

Design responsively: The importance of mobile-friendliness to your site redesign strategy

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Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, … Read More

Why you aren’t ranking first in Google for [INSERT KEYWORD] … And why that’s okay

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You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position … Read More

Reintroducing Digital Strike

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You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. … Read More

Local SEO ranking factors: What gets you into the game, and what makes you stand out

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Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t … Read More

You won’t gain local business by only optimizing your GMB listing. But we’ll tell you how you can.

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  “Why am I not ranking #1 in the local pack? We optimized our Google My Business listing.” This is a question we get a lot. … Read More

Marketing’s Guide To Website Redesign

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Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just … Read More

5 Must-Have Elements of Every Small Business Online Marketing Plan

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Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even … Read More