“How is HubSpot different from SEO?”: An honest answer to an actual client question

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“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot different from SEO?” Let’s put this conversation into perspective: Imagine for a moment you’re a pianist. You’re playing a show when an audience member approaches you and asks if you’ve heard of sheet music. … Read More

Calling all writers: We’re looking for a hungry, strategy-driven copywriter to join our team!

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Here’s the 411: We’re looking for a copywriter to work directly with our strategy team to develop, modify and execute our content strategies. You’ll have your hand in a lot of industries, so you need to be genuinely curious about the world around you and able to learn fast, writing copy that informs, engages and sells. You’ll be in the … Read More

Design responsively: The importance of mobile-friendliness to your site redesign strategy

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Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, it means that if your website isn’t mobile friendly, you will fall behind your competition. In fact, it is expected that in the very near future, Google will switch to an entirely mobile-first index, … Read More

Why you aren’t ranking first in Google for [INSERT KEYWORD] … And why that’s okay

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You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position in search engine results pages (SERPs) and understand that organic—or unpaid—search traffic can give you a continual stream of targeted traffic, qualified leads and, eventually, paying clients. But if you, too, are asking this … Read More

Reintroducing Digital Strike

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You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. We’ve been solely focused on solving our clients’ problems and let our own brand development and digital strategy execution take a back seat. Our old website just wasn’t showcasing who we are as a … Read More

Local SEO ranking factors: What gets you into the game, and what makes you stand out

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Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t train you’ll eat the dust of your competitors. It’s the same with local SEO. Sure, at one time clean citations and proper Google My Business (GMB) categorizations were enough to rank in the local … Read More

You won’t gain local business by only optimizing your GMB listing. But we’ll tell you how you can.

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  “Why am I not ranking #1 in the local pack? We optimized our Google My Business listing.” This is a question we get a lot. Businesses come to us wondering why their phone isn’t ringing off the hook after optimizing their local listings. And here’s the answer: citation building and local listing management is just the beginning of local … Read More

Marketing’s Guide To Website Redesign

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Considering a website redesign? Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just want to start from scratch. There are many implications to starting from scratch to consider when undergoing a website redesign. Whether it is a possible restructure of your current site … Read More

5 Must-Have Elements of Every Small Business Online Marketing Plan

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Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even the most frugal of business owners. On-Site SEO The concept of building a website to cater to customers seems almost forgone nowadays, but the cruel reality is that a considerable number of small business … Read More

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