Ready, Set, Send! 15 Best Email Newsletter Marketing Practices
It’s hard to overstate the importance of a robust email marketing strategy in the digital marketing world. For small businesses and mega corporations alike, email newsletters … Read More
Use TikTok for Business Like a #Pro
Social media marketing is one of the best ways to make sales; according to one study, 80% of consumers made a purchase as a result of … Read More
5 Critical Elements of a Recession Marketing Plan
A question on everyone’s mind lately is, “Are we heading toward a recession?” The answer is not always clear but, according to the Associated Press, six … Read More
All About the Click-Through Rate – CTR Explained
You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More
Google’s Helpful Content Update, Explained in 2 Parts
Another day, another Google update. The latest core update to the Google algorithm for SERP is here. Curious as to what that means for you and … Read More
Understanding User Intent (Without a Psychology Degree)
Life is often one big mystery, but figuring out what customers and search users are really looking for doesn’t have to be mysterious at all. And … Read More
Digital Lead Generation Analysis
Say it with us: Information is king. In order to better optimize your services and lead generation marketing campaigns, you’ll need all sorts of data, including … Read More
Share of Search: What Is It and How Can Digital Marketers Use It?
As all marketers know, there is no crystal ball, psychic, or voodoo witch doctor that can help us predict the future…but we do have magic on … Read More
Digital Marketing Skills – What Soft Skills You Need (and Why)
Data analytics. Copywriting. Content creation. SEO. These quantifiable analytical skills are all necessary for a strong digital marketing team. But what about the soft skills you … Read More
14 Job-Ready Digital Skills You Can Learn Online
While higher education is certainly the right choice for some people, college isn’t the right path for everyone… and that’s okay! You don’t need a university … Read More