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If you’re still using the old sales funnel (or didn’t even know there’s a new one!), let us bring you up to speed.
Our designer and developer, Kristina, walks through what she wishes everyone knew about combining dev, design, and SEO.
This algorithm might send unsuspecting marketers into a panic. Find out what’s going on.
While a vertical-specific agency might seem like the answer to your marketing prayers, you might want to think twice.
We’re breaking down four tools we use every day.
We talked to Google to find out how to fix incorrect Google My Business Events listings. Here’s what we found out.
We take hiring seriously. That’s why we’re so excited to introduce these two.
It’s been said that the only constant in SEO is that it’s constantly changing. Which is why, to stay on top of our game, we have … Read More
Editor’s Note: This post was originally written in March 2018 and has been updated for comprehensiveness and accuracy. Landing page vs. homepage. They’re the same thing, … Read More
Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More
Sometimes it seems like the Internet is the Wild Wild West, and we’re all mysterious sharpshooters operating outside the law just trying to survive in this … Read More
Landing page optimization is the process of creating a well-designed page for pay-per-click campaign (PPC) visitors by optimizing each element on the page to maximize the … Read More
Black Friday and Cyber Monday are coming up, so that means money is about to be SPENT. It’s a stressful time for many store owners as … Read More
Whether you’re going in for job interviews, meeting with new clients, or trying to impress your bosses, sometimes, it can be hard to stay positive. Look, … Read More
It doesn’t matter how fantastic your content or design is inside your email if no one even opens it. If you can’t get them to open … Read More
The beautiful thing about the internet is the sheer wealth of information and knowledge that is available at your fingertips. Most people would be lost without … Read More
Remember dial-up? Watching a two-minute YouTube video took thirty minutes because it took so freaking long to load. Nowadays, 47% of people expect pages to load … Read More
Establishing credibility is essential no matter what industry you’re in or what kind of business you have. There is a limited amount of brands that don’t … Read More
You’ve probably heard your marketing team talk about it all the time – The Customer Conversion Funnel. “It’s all about getting customers to go through the … Read More
Writing for different platforms isn’t exactly easy. A professional writer might be able to transition between writing for social media to a blog post to email … Read More
So you’ve decided to send out a newsletter or maybe we recommended you create one. But where do you begin? The key to any successful newsletter … Read More
You know when you go to a website and it’s just…bad? You can’t find the navigation menu, the page isn’t loading correctly, or pop-ups are keeping … Read More
In the streaming mob of content that is consumed daily on the internet – from whatever people see at work to their social feeds – a … Read More
You already know that good marketers LOVE data. No, not that kind of Data (unless you’re a Trekkie and a marketer). More like data from Google … Read More
Writing is hard. It doesn’t matter if you do it professionally or you have somehow become the main writer in the office without knowing how you … Read More
You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the … Read More
One of the greatest (and sometimes the most frustrating) aspects of social media is the fact that it is always changing. And we’re not just talking … Read More
Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? … Read More
What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More
Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working … Read More
Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field. Algorithm changes send everyone into a tizzy a few times a … Read More
Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More
TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to … Read More
Can’t quite put your finger on what’s happened to your previously successful paid search campaign? This client couldn’t either and tasked us with trying to help … Read More
It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then … Read More
Ah, the end of the year: a time to reflect on the previous 12 months and a time to look to the future. 2017 brought us … Read More
Just like any relationship you have, whether it be personal or otherwise, it’s extremely important to have a healthy relationship with your digital marketing agency. You … Read More
In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic and pay-per-click campaigns work together. We’ve … Read More
Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of … Read More
“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot … Read More
Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, … Read More
You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position … Read More
You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. … Read More
Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t … Read More
“Why am I not ranking #1 in the local pack? We optimized our Google My Business listing.” This is a question we get a lot. … Read More
Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just … Read More
Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even … Read More