With sci-fi movies frequently portraying artificial intelligence (AI) as something uncontrollable and destructive, it’s no wonder that many people have misconceptions about what AI really is … Read More
Before you create that next piece of content—whether it’s a blog, social media ad, or email newsletter— stop and ask yourself, “Why am I writing this?” … Read More
It’s hard to overstate the importance of a robust email marketing strategy in the digital marketing world. For small businesses and mega corporations alike, email newsletters … Read More
Social media marketing is one of the best ways to make sales; according to one study, 80% of consumers made a purchase as a result of … Read More
A question on everyone’s mind lately is, “Are we heading toward a recession?” The answer is not always clear but, according to the Associated Press, six … Read More
You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More
Another day, another Google update. The latest core update to the Google algorithm for SERP is here. Curious as to what that means for you and … Read More
Life is often one big mystery, but figuring out what customers and search users are really looking for doesn’t have to be mysterious at all. And … Read More
Say it with us: Information is king. In order to better optimize your services and lead generation marketing campaigns, you’ll need all sorts of data, including … Read More
As all marketers know, there is no crystal ball, psychic, or voodoo witch doctor that can help us predict the future…but we do have magic on … Read More