BERT is being hailed as the biggest change in search since Google released RankBrain five years ago.  That fanfare is warranted because it’s going to change … Read More

The year is quickly coming to a close, and it seems just like yesterday that we were welcoming 2019. The world of digital marketing is constantly … Read More

Reports are a necessary evil in the world of business, but when done correctly, can simplify your understanding of campaign performance.

If you aren’t advertising on YouTube, you might be missing out.

We’ve come a long way from the early days of the internet. Here’s how to make sure your website looks like it was made this year.

Make your Facebook app campaigns even better.

Check out our pictures from our Party on the Patio open house event!

Over a billion users come to YouTube every month to watch something that will educate or entertain them. And those users aren’t just millennials or gen … Read More

Is there a right or wrong way to respond to bad reviews? Absolutely.

New to Google ads? Our PPC expert, Tommy, breaks down the most common mistakes and how to fix them.

Whether you’re happy with your current marketing agency, haven’t worked with one, or anywhere in between, these are the characteristics that separate the exceptional agencies from the rest.

If you’re still using the old sales funnel (or didn’t even know there’s a new one!), let us bring you up to speed.

Our designer and developer, Kristina, walks through what she wishes everyone knew about combining dev, design, and SEO.

This algorithm might send unsuspecting marketers into a panic. Find out what’s going on.

While a vertical-specific agency might seem like the answer to your marketing prayers, you might want to think twice.

We’re breaking down four tools we use every day.

We talked to Google to find out how to fix incorrect Google My Business Events listings. Here’s what we found out.

We take hiring seriously. That’s why we’re so excited to introduce these two.

It’s been said that the only constant in SEO is that it’s constantly changing.  Which is why, to stay on top of our game, we have … Read More

Editor’s Note: This post was originally written in March 2018 and has been updated for comprehensiveness and accuracy. Landing page vs. homepage. They’re the same thing, … Read More

Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More

Sometimes it seems like the Internet is the Wild Wild West, and we’re all mysterious sharpshooters operating outside the law just trying to survive in this … Read More

Landing page optimization is the process of creating a well-designed page for pay-per-click campaign (PPC) visitors by optimizing each element on the page to maximize the … Read More

Black Friday and Cyber Monday are coming up, so that means money is about to be SPENT.  It’s a stressful time for many store owners as … Read More

Whether you’re going in for job interviews, meeting with new clients, or trying to impress your bosses, sometimes, it can be hard to stay positive. Look, … Read More

It doesn’t matter how fantastic your content or design is inside your email if no one even opens it. If you can’t get them to open … Read More

The beautiful thing about the internet is the sheer wealth of information and knowledge that is available at your fingertips. Most people would be lost without … Read More

Remember dial-up? Watching a two-minute YouTube video took thirty minutes because it took so freaking long to load. Nowadays, 47% of people expect pages to load … Read More

Establishing credibility is essential no matter what industry you’re in or what kind of business you have. There is a limited amount of brands that don’t … Read More

You’ve probably heard your marketing team talk about it all the time – The Customer Conversion Funnel. “It’s all about getting customers to go through the … Read More

Writing for different platforms isn’t exactly easy. A professional writer might be able to transition between writing for social media to a blog post to email … Read More

So you’ve decided to send out a newsletter or maybe we recommended you create one. But where do you begin? The key to any successful newsletter … Read More

You know when you go to a website and it’s just…bad? You can’t find the navigation menu, the page isn’t loading correctly, or pop-ups are keeping … Read More

In the streaming mob of content that is consumed daily on the internet – from whatever people see at work to their social feeds – a … Read More

You already know that good marketers LOVE data. No, not that kind of Data (unless you’re a Trekkie and a marketer).  More like data from Google … Read More

Writing is hard. It doesn’t matter if you do it professionally or you have somehow become the main writer in the office without knowing how you … Read More

You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the … Read More

One of the greatest (and sometimes the most frustrating) aspects of social media is the fact that it is always changing. And we’re not just talking … Read More

Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? … Read More

What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More

Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working … Read More

Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field.  Algorithm changes send everyone into a tizzy a few times a … Read More

Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More

TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to … Read More

Can’t quite put your finger on what’s happened to your previously successful paid search campaign? This client couldn’t either and tasked us with trying to help … Read More

It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then … Read More

Ah, the end of the year: a time to reflect on the previous 12 months and a time to look to the future. 2017 brought us … Read More

Just like any relationship you have, whether it be personal or otherwise, it’s extremely important to have a healthy relationship with your digital marketing agency. You … Read More

In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic and pay-per-click campaigns work together.  We’ve … Read More

Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of … Read More

“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot … Read More

Content Creator/Content Strategist Here’s the 411: We’re looking for an experienced content creator/content strategist to work directly with our strategy team to develop, modify and execute … Read More

Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, … Read More

You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position … Read More

You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. … Read More

Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t … Read More

  “Why am I not ranking #1 in the local pack? We optimized our Google My Business listing.” This is a question we get a lot. … Read More

Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just … Read More

Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even … Read More