Party on the Patio 2019

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Check out our pictures from our Party on the Patio open house event!

3 Types of YouTube Audience Targeting You Should Be Using

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Over a billion users come to YouTube every month to watch something that will educate or entertain them. And those users aren’t just millennials or gen … Read More

How to Reply to Not-So-Pleasant Online Reviews

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Is there a right or wrong way to respond to bad reviews? Absolutely.

9 Common PPC Mistakes (and What to Do Instead)

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New to Google ads? Our PPC expert, Tommy, breaks down the most common mistakes and how to fix them.

What to Look for When Choosing an Agency

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Whether you’re happy with your current marketing agency, haven’t worked with one, or anywhere in between, these are the characteristics that separate the exceptional agencies from the rest.

How Does Digital Marketing Fit Into Your Sales Funnel?

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If you’re still using the old sales funnel (or didn’t even know there’s a new one!), let us bring you up to speed.

3 Things Every Creative Should Know About SEO – A Design / Dev’s Perspective

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Our designer and developer, Kristina, walks through what she wishes everyone knew about combining dev, design, and SEO.

Has Your Domain Authority Changed? Here’s Why

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This algorithm might send unsuspecting marketers into a panic. Find out what’s going on.

Why You Don’t Need to Hire a Vertical-Specific Agency

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While a vertical-specific agency might seem like the answer to your marketing prayers, you might want to think twice.

4 Unique Tools That Help Grow Your Sales Funnel

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We’re breaking down four tools we use every day.

How to Fix Google My Business Events Listings

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We talked to Google to find out how to fix incorrect Google My Business Events listings. Here’s what we found out.

Adding to the Team: Meet Digital Strike’s Newest Hires!

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We take hiring seriously. That’s why we’re so excited to introduce these two.

Top SEO Sites to Watch in 2019

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It’s been said that the only constant in SEO is that it’s constantly changing.  Which is why, to stay on top of our game, we have … Read More

Landing Page vs. Homepage: What’s the Difference?

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Editor’s Note: This post was originally written in March 2018 and has been updated for comprehensiveness and accuracy. Landing page vs. homepage. They’re the same thing, … Read More

Why Automated Bidding Isn’t Always the Answer

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Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More

The Most Important Email Regulations You Should Know About

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Sometimes it seems like the Internet is the Wild Wild West, and we’re all mysterious sharpshooters operating outside the law just trying to survive in this … Read More

The No BS Guide to Conversion-Optimized Landing Pages

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Landing page optimization is the process of creating a well-designed page for pay-per-click campaign (PPC) visitors by optimizing each element on the page to maximize the … Read More

9 Ways to Make Your Black Friday Sale a Success [Checklist]

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Black Friday and Cyber Monday are coming up, so that means money is about to be SPENT.  It’s a stressful time for many store owners as … Read More

Keep Positive During Nerve-Wracking Job Interviews & Meetings

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Whether you’re going in for job interviews, meeting with new clients, or trying to impress your bosses, sometimes, it can be hard to stay positive. Look, … Read More

Writing Subject Lines Your Fans Will Click For

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It doesn’t matter how fantastic your content or design is inside your email if no one even opens it. If you can’t get them to open … Read More

30 Digital Marketing Resources to Bookmark

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The beautiful thing about the internet is the sheer wealth of information and knowledge that is available at your fingertips. Most people would be lost without … Read More

How to Boost Your Website Loading Time

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Remember dial-up? Watching a two-minute YouTube video took thirty minutes because it took so freaking long to load. Nowadays, 47% of people expect pages to load … Read More

How to Improve Your Credibility with Customer Testimonials

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Establishing credibility is essential no matter what industry you’re in or what kind of business you have. There is a limited amount of brands that don’t … Read More

Beginner’s Guide to the Conversion Funnel

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You’ve probably heard your marketing team talk about it all the time – The Customer Conversion Funnel. “It’s all about getting customers to go through the … Read More

Writing for Email & Social Media

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Writing for different platforms isn’t exactly easy. A professional writer might be able to transition between writing for social media to a blog post to email … Read More

How to Build Your Email List from Scratch

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So you’ve decided to send out a newsletter or maybe we recommended you create one. But where do you begin? The key to any successful newsletter … Read More

How Does UX Affect SEO?

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You know when you go to a website and it’s just…bad? You can’t find the navigation menu, the page isn’t loading correctly, or pop-ups are keeping … Read More

The New Celebrity Endorsements: How Social Media Influencers Changed the Game

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In the streaming mob of content that is consumed daily on the internet – from whatever people see at work to their social feeds – a … Read More

How to Use UTM Parameters

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You already know that good marketers LOVE data. No, not that kind of Data (unless you’re a Trekkie and a marketer).  More like data from Google … Read More

7 Writing Tools for SEO Copywriters

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Writing is hard. It doesn’t matter if you do it professionally or you have somehow become the main writer in the office without knowing how you … Read More

Here’s Why Email Marketing Has a Better ROI Than Any Other Tactic

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You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the … Read More

7 Easy Steps for a Foolproof Social Media Audit

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One of the greatest (and sometimes the most frustrating) aspects of social media is the fact that it is always changing. And we’re not just talking … Read More

How to Build a Location Page Google Will Love [Infographic]

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Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? … Read More

What Should Come First: Content Creation or Link Building?

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What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More

Why You Should Have a Blog

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Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working … Read More

Organic Search Opportunity is Changing (Again)

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Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field.  Algorithm changes send everyone into a tizzy a few times a … Read More

Here’s How to Write Headlines Like a Pro (You’re Welcome)

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Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More

How Long Does SEO Take to Work?

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TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to … Read More

How We Approach Problem Solving [Case Study]

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Can’t quite put your finger on what’s happened to your previously successful paid search campaign? This client couldn’t either and tasked us with trying to help … Read More

When Should I Use a Canonical Tag or a 301 Redirect?

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It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then … Read More

3 Digital Marketing Trends to Watch for in 2018

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Ah, the end of the year: a time to reflect on the previous 12 months and a time to look to the future. 2017 brought us … Read More

Why It’s Important to Have a Healthy Relationship with Your Agency

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Just like any relationship you have, whether it be personal or otherwise, it’s extremely important to have a healthy relationship with your digital marketing agency. You … Read More

A Digital Marketing Misconception: Does PPC Affect SEO?

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In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic and pay-per-click campaigns work together.  We’ve … Read More

Why You Shouldn’t Trust Yoast 100%

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Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of … Read More

“How is HubSpot different from SEO?”: An honest answer to an actual client question

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“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot … Read More

Calling all writers: We’re looking for a hungry, strategy-driven content creator to join our team!

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Content Creator/Content Strategist Here’s the 411: We’re looking for an experienced content creator/content strategist to work directly with our strategy team to develop, modify and execute … Read More

Design responsively: The importance of mobile-friendliness to your site redesign strategy

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Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, … Read More

Why you aren’t ranking first in Google for [INSERT KEYWORD] … And why that’s okay

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You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position … Read More

Reintroducing Digital Strike

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You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. … Read More

Local SEO ranking factors: What gets you into the game, and what makes you stand out

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Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t … Read More

You won’t gain local business by only optimizing your GMB listing. But we’ll tell you how you can.

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  “Why am I not ranking #1 in the local pack? We optimized our Google My Business listing.” This is a question we get a lot. … Read More

Marketing’s Guide To Website Redesign

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Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just … Read More

5 Must-Have Elements of Every Small Business Online Marketing Plan

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Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even … Read More