You already know that good marketers LOVE data. No, not that kind of Data (unless you’re a Trekkie and a marketer).  More like data from Google Analytics: UTM parameters help segment out and give attribution to the appropriate channel in Google Analytics that the traffic is coming from.  First of all, what are UTM parameters? I’ll let Neil Patel take … Read More

Writing is hard. It doesn’t matter if you do it professionally or you have somehow become the main writer in the office without knowing how you got there. Some people make it look easy, and you’re baffled as to how they do that, but then you discover the existence of writing tools, designed by and for writers just like you. … Read More

You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the answer. And it’s metal AF. Don’t believe me? Just check out these email marketing stats that’ll melt your face off faster than Tool’s Lateralus album: Email is the third most influential source of information for … Read More

One of the greatest (and sometimes the most frustrating) aspects of social media is the fact that it is always changing. And we’re not just talking platform limitations or developments or new, weird interfaces (we’re looking at you, Snapchat)—it’s the fact that every single Instagram post, Twitter hashtag, and Facebook changes the landscape forever.     Although the majority of … Read More

Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? Okay, say you want to search for “best taco places in STL.” All of the results on that page are there because of local SEO. It’s SEO for local businesses are in the community … Read More

Landing page vs. homepage. They’re the same thing, right? Just different names for the same thing. Wrong! Well, you can technically land on a homepage, but that doesn’t make it a landing page by any means. And you shouldn’t refer to them as if they’re interchangeable.  The fundamental difference is that you design them for different purposes. When you know … Read More

What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a lot and one we wrestle with fairly often. The trouble is, both content and links are very important for any SEO strategy. Links send readers to your site and a lot of good content … Read More

Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working on an SEO strategy to grow your organic traffic? Do you want to create brand awareness so you can draw new customers? And you need content to post on social media, right? Yes. To … Read More

Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field.  Algorithm changes send everyone into a tizzy a few times a year.  There are changes on the results pages making ads bigger and more subtly labeled. “Spot 0” – that answer box you often see if your query is easily answerable – takes away another … Read More

Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in front of your girlfriend’s parents, they’ll probably hate you forever. And if you write a bad headline, no one is going to read your article. People may say “never judge a book by its … Read More

TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to be #1 in Google?” And it’s a valid question! Sometimes it seems like websites come out of nowhere and are ranking at #1 on multiple keywords and are raking in the organic traffic. Our … Read More

Can’t quite put your finger on what’s happened to your previously successful paid search campaign? This client couldn’t either and tasked us with trying to help them solve where things are going wrong. Here’s how we approached solving the problem. THE CLIENT Client A is a nationwide telecommunications company. They provide TV, internet, and phone services to customers primarily in Arizona, … Read More

It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then they come back and say “301 redirect” and you’re still confused. We’re here to clear up that confusion. But first, we should explain why any of this matters. If search engine crawlers look through … Read More

Ah, the end of the year: a time to reflect on the previous 12 months and a time to look to the future. 2017 brought us changes like screenless SEO (thanks, Alexa) and augmented reality. Given how quickly the world changes, and especially the internet world, we probably shouldn’t be making predictions for what 2018 will bring. But damn, does … Read More

Just like any relationship you have, whether it be personal or otherwise, it’s extremely important to have a healthy relationship with your digital marketing agency. You hired them to make your life easier and to hopefully grow your business in ways you can’t do yourself. But sometimes the compatibility just isn’t there.  This might be a little odd coming from … Read More

In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic and pay-per-click campaigns work together.  We’ve heard and seen it all. But we have years of experience doing both PPC and SEO campaigns and we can definitively answer this ever-present question: Is a pay-per-click campaign going to affect my organic … Read More

Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of red and orange dots that you cannot turn green no matter how desperately you try?  First of all, take a deep breath. It’s going to be okay. Like with any tool that helps you … Read More

“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot different from SEO?” Let’s put this conversation into perspective: Imagine for a moment you’re a pianist. You’re playing a show when an audience member approaches you and asks if you’ve heard of sheet music. … Read More

Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, it means that if your website isn’t mobile friendly, you will fall behind your competition. In fact, it is expected that in the very near future, Google will switch to an entirely mobile-first index, … Read More

You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position in search engine results pages (SERPs) and understand that organic—or unpaid—search traffic can give you a continual stream of targeted traffic, qualified leads and, eventually, paying clients. But if you, too, are asking this … Read More

You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. We’ve been solely focused on solving our clients’ problems and let our own brand development and digital strategy execution take a back seat. Our old website just wasn’t showcasing who we are as a … Read More

Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t train you’ll eat the dust of your competitors. It’s the same with local SEO. Sure, at one time clean citations and proper Google My Business (GMB) categorizations were enough to rank in the local … Read More

  “Why am I not ranking #1 in the local pack? We optimized our Google My Business listing.” This is a question we get a lot. Businesses come to us wondering why their phone isn’t ringing off the hook after optimizing their local listings. And here’s the answer: citation building and local listing management is just the beginning of local … Read More

Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just want to start from scratch. You see your competitor’s website brings in more business and just…looks better. But your business is good too! You have a lot to offer, but the customers just aren’t … Read More

Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even the most frugal of business owners. On-Site SEO The concept of building a website to cater to customers seems almost forgone nowadays, but the cruel reality is that a considerable number of small business … Read More