If you’ve spent any amount of time in the digital marketing industry, you’ve absolutely heard about search engine optimization, or SEO. But have you heard why it’s so important?
Here’s why SEO marketing services are so crucial to your digital marketing strategy… and how the SEO experts at Digital Strike – Targeted Marketing can help.
The Importance of Search Engine Optimization Services
SEO is about communicating to Google, Bing or Yahoo—the gatekeepers between you and search traffic—that your site is worth displaying in search rankings. SEO is a broad term that refers to any aspect on and off your website that helps your web properties gain organic traffic, rank higher in search engine results pages (SERPs), generate qualified leads, and boost conversion rates.
Search engines use different ranking factors to determine how trustworthy your site is as well as how relevant your site’s content is to search users. Some of the most important factors, according to Google, are:
- High-quality content
- Backlink profile
- User experience
- Page speed
- Age of your site
- Mobile friendliness
- Site security
Clearly, there are lots of different ranking factors that affect whether or not your website can do well online. With that many moving parts, it’s no wonder many companies utilize the services of a specialized SEO consulting agency to take care of the details.
Benefits of Working with an SEO Company
SEO sounds easy enough, but the trick is understanding what Google and other search algorithms currently favor and how to pivot your SEO campaigns to match that. And Google Search is a fickle, fickle thing. That is where the expertise of a professional SEO team can help. These strategists can help you understand how to best polish the details of your SEO strategy, from using the right anchor text for internal linking purposes to optimizing images to enhance page speed to ensuring your meta descriptions and title tags are up to snuff.
When SEO works, you can:
- Drive traffic to your site. If you target your SEO strategy around the keywords your ideal audience is using, you’ll show up in their search engine rankings… and they’ll land on your site.
- Convert searchers into qualified leads. Once people are on your site, if you have content addressing their questions and pain points, you’ll have your customers in the palm of your hand.
- Grow your customer base. The ultimate goal of any SEO strategy is to convert searchers into customers. As your website traffic and conversion rates rise, so will your bottom line.
Our SEO Services
We’re an SEO agency that offers services to help drive organic traffic to your web pages, enhance user experience, boost keyword rankings, and more. We do so through a robust offering of SEO services, including:
