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Director of Paid Search
Job Description & Responsibilities
The Overview
The Director of Paid Search will lead a team of paid search specialists, providing guidance, mentorship, and performance management to maximize campaign success. Collaboration with cross-functional teams such as analytics, creative, and product marketing is essential to integrate paid search efforts with broader marketing strategies. Ultimately, this position is accountable for delivering scalable paid search programs that increase brand visibility, customer acquisition, and revenue generation in a competitive digital landscape.
This Director-level position is located in St. Louis, MO, where Digital Strike is headquartered, with an opportunity for a hybrid work schedule.
How to Apply
Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below for access to the Culture Index Survey. It should only take about five minutes to complete. This survey will provide an opportunity to upload your resume.
What We Need from You (Experience)
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- At least 6 years of experience in paid search marketing with a proven track record of managing large budgets and delivering measurable results
- Strong expertise in Google Ads, Microsoft Advertising, Meta, LinkedIn and other paid search platforms
- 3+ years of demonstrated experience leading and managing a team of marketing professionals
- Proficiency in data analysis and performance metrics to optimize campaigns effectively
- Excellent analytical, organizational and communication skills
Preferred Qualifications
- Experience with programmatic advertising and integration of paid search with other digital marketing strategies
- Certifications such as Google Ads Certification or Microsoft Advertising Accredited Professional
- Familiarity with analytics platforms like Google Analytics or Adobe Analytics
- Experience working in a fast-paced digital agency or technology company environment
responsibilities
- Lead, mentor, and develop a team of paid search professionals, fostering a culture of continuous improvement and innovation
- Analyze campaign performance data to generate actionable insights and adjust strategies accordingly to improve key performance metrics
- Collaborate with marketing, analytics, and product teams to align paid search initiatives with overall marketing plans and company goals
- Develop and execute paid search strategies across platforms including Google Ads, Bing Ads, and other relevant channels to meet business objectives
- Manage and optimize large-scale paid search campaigns, ensuring efficient budget allocation and maximizing ROI
- Stay current with industry trends, tools, and best practices to maintain a competitive edge in paid search marketing
- Work with the internal DS team to strategically transform data into opportunity and decisions
- Possess a strong passion for testing and managing successful campaigns with a curious approach to discover digital insights
- The capacity to make it in a fast-paced, strategy-driven work environment
- An eagerness and hunger to learn and bring new ideas and strategies to the team
- Confident and effective communication skills as you will be sharing ideas and results both internally and externally
- Internal and external discussions to understand the client's business goals and target
the average day around here
A typical day for the Director of Paid Search begins early with a review of key performance metrics and the agency’s EOS scorecard, identifying top priorities aligned with company “rocks.” The morning could start with a quick team huddle, where the director celebrates wins, checks in on workload balance, and logs any issues to address later—reflecting the core value of caring. (If this morning huddle is not a necessity, you’ll plan and lead a weekly team Paid Search Strategist meeting (or Level-10) to go through team scorecards, headlines, rocks and to, “IDS”, identify, discuss, and solve issues.
You’ll spend part of your day in client strategy sessions and one-on-ones with PPC strategists, using curiosity to explore new opportunities and guide team development. As Director, you may host a “Lunch & Learn” to foster shared learning and spark innovative ideas, and to unite the remote team through Google Meet.
Analyzing performance data, optimizing campaigns, and ensuring all client accounts are meeting goals—demonstrating a spirit of competitiveness is also a key component of the job. Each day you’ll manage and lead the strategist toward success of client campaigns to ensure client goals are being reached. The day might wrap up with proposal reviews, client communication, and public recognition of team achievements, ending with reflection on progress and plans for the next day. The Director embodies the agency’s core values—caring for the team and clients, staying curious to drive innovation, and remaining competitive to deliver exceptional results.
The importance of leading, managing, and helping the team embrace accountability is a reoccurring behavior which is practiced by all senior team members. The Senior Leadership team is available to assist in growing not only the Director, but also each team member.
What You’ll Get From Us (Benefits)
- Employee health, dental, vision, and life insurance at no cost to you.
- A robust streaming package of services so you can watch documentaries, (Netflix, Paramount, HULU and more), to stay up to date on industry trends, and/or enjoy your downtime, all paid for by the company.
- Generous PTO offerings (that grow over time).
- Eligibility to participate in the company 401(k) with a 3% company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us.
- All major holidays off, plus the week between Christmas and New Years—in addition to your normal vacation time.
- Freedom to work within a hybrid schedule after a 90-day onboarding period.
- DoorDash membership so delivery is at no cost to you. And yes, there is such a thing as a free lunch (every other Wednesday).
Schedule
Monday to Friday. 8:30 am – 5:00 pm CST.
Salary Range
$105k – $120k.
Are you the Director of Paid Search we’ve been looking for? Again, please click this link and take our Culture Index survey, so we can get to know more about you!
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