The Mortgage Marketing Agency You’ve Been Waiting For
Digital Strike – Targeted Marketing is based in Webster Groves, Missouri. Have you been looking for us?
We offer digital marketing services like search engine optimization (SEO), paid social media marketing, content marketing plans, pay-per-click (PPC) campaigns, and much more. We can use these services to help your mortgage lending business build brand awareness and draw in new potential borrowers online, just like we’ve done for plenty of other mortgage lenders before.
SEO is at the Heart of Mortgage Marketing Strategies
Many real estate agents and mortgage brokers have websites that fairly and accurately describe their services, offer professional opinions, and give expert advice. Despite having all this high-quality content, many mortgage lenders still find that their sites rank far lower on Google Search results than they should, which results in fewer leads and potential loan applications.
Does this situation sound familiar? If so, it could be because your site isn’t making use of comprehensive search engine optimization techniques.
About SEO
Search engine optimization, or SEO, means optimizing all aspects of a brand’s online presence. That includes local Google Business Profile accounts, directory listings, websites, and social media accounts. This way, the brand’s content ranks well in search engine results pages, also known as SERPs.
SEO is complex, and there are many factors that determine whether a search engine like Google will reward or punish a site with high or low rankings. These factors, or “ranking signals,” include:
- If a website loads quickly,
- Interlinking pages on your site,
- How mobile friendly the website design is,
- A complete Google Business Profile,
- Compliance with all search engine terms of service,
- And much, much more.
Why Mortgage Brokers Need SEO
According to the experts at McKinsey & Company, “[s]eventy-two percent of customers now start their loan journey online.”
That means that, in order to get more loan application opportunities, mortgage lenders need to make sure their online presence grabs attention right away. One of the best ways to do just that is to rank well in SERPs. That doesn’t just happen on its own, though. Methodical SEO planning and implementation of other online marketing tools are necessary to show search engines and human users alike that a site’s content is worth visiting.
We Drive Growth for Mortgage Businesses
We don’t sell promises. We help loan officers and mortgage brokers build opportunities to grow and let the results speak for themselves.
Digital Marketing Solutions We Offer
We’re the digital marketing experts dedicated to delivering results. It’s all thanks to our digital marketing strategies, which include: