The Manufacturing Marketing Agency You’ve Been Waiting For
Looking for the right digital marketing agency? Hi, we’re Digital Strike – Targeted Marketing. You can find us in Webster Groves, Missouri. Or you can contact us online. However you find us, rest assured we’re always eager to talk to you about online marketing and what it can do for your business.
We offer digital marketing services like search engine optimization (SEO), paid social media marketing, content marketing plans, pay-per-click (PPC) campaigns, and much more. We can use these services to help your manufacturing business attract new potential clients online, just like we’ve done for plenty of B2B manufacturing, industrial manufacturing, and other manufacturing clients before.
Importance of Digital Marketing for the Manufacturing Sector
Many manufacturing companies, from massive OEMs to smaller startups, have websites that fairly and accurately describe their services and products, offer case studies and expert insight, promote upcoming trade shows, and more. Despite having all this high-quality content, many still find that their sites sit far lower on Google Search results than they should. Those rankings mean fewer leads and conversions.
Does this situation sound familiar? If so, it could be because your brand isn’t making use of comprehensive search engine optimization and other industry-leading digital marketing techniques.
About SEO for Manufacturers
Search engine optimization, or SEO, means optimizing all aspects of a brand’s online presence. That includes local Google Business Profile accounts, directory listings, websites, and social media accounts. This way, the brand’s content ranks well in search engine results pages, also known as SERPs.
SEO is complex, and there are many factors that determine whether a search engine like Google will reward or punish a site with high or low positions in SERPs. These factors include:
- If a website loads quickly,
- Interlinking pages on your site,
- A web design that’s easy to crawl,
- How mobile friendly the website design is,
- A complete Google Business Profile,
- Compliance with all search engine terms of service,
- And much, much more.
Why Manufacturers Need SEO and Digital Marketing
It’s hard to overstate the importance of digital marketing for businesses in the manufacturing sector. According to industry experts, the vast majority of B2B buyers (up to 94%) conduct online research before making a purchase, and a majority of industrial professionals surveyed (70%) say they compare manufacturers and other supplies online before making decisions.
That means that, in order to get more opportunities, manufacturers and industrial distributors need to make sure their online presence grabs attention right away and differentiates them from their competitors. One of the best ways to do just that is to rank well in SERPs; according to IndustrialSage’s 2022 Manufacturing Survey, 69% of leads for manufacturing businesses come from organic traffic.
Ranking well in SERPs doesn’t just happen on its own, though. Methodical SEO planning, a deep understanding of the sales cycle, and implementation of other tools are necessary to show search engines and human users alike that a site’s content is worth visiting.
And executing that strategy takes the work of a nimble marketing team.
We Drive Growth for Manufacturing Businesses
We don’t sell promises. We use data-driven marketing tactics to help clients build opportunities to grow and let the results speak for themselves.
Online Marketing Solutions We Offer
We’re the digital marketing experts dedicated to delivering results. It’s all thanks to our online manufacturing marketing services, which include inbound marketing and integrated marketing strategies that make use of:
