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The Higher Education Marketing Agency
To Exceed Enrollment Goals
Target Prospective Students at All Stages of the Student Journey
Digital Strike – Targeted Marketing is the higher ed marketing agency based in St. Louis, Missouri, that offers data-driven services tailored to the unique needs of our higher education clients.
Ready to school your competitors? Our award-winning team offers the high-quality digital marketing services that higher education institutions need to reach prospective students, thereby driving lead generation and student enrollment. We do so with search engine optimization, social media marketing, content strategy, PPC campaigns, and much more.
We Drive Growth for Higher Education Institutions
We don’t sell promises. We help educational institutions build opportunities to drive enrollment and let the results speak for themselves.
Digital Marketing Solutions We Offer
We’re a team of digital strategists dedicated to delivering measurable results. It’s all thanks to our digital marketing strategies and solutions, which include:
SEO Services
Boost your website's visibility on search engines, driving more organic traffic and increasing long-term brand exposure.
PPC Management
Optimize paid ad campaigns for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.
Social Media Ads
Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
Programmatic Campaigns
Utilize automation to target the right audience at the right time, maximizing efficiency and impact.
Social Media Management
Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.
Email Marketing Services
Deliver personalized email campaigns that nurture leads, increase retention, and drive measurable results.
Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we’ve gotten really good at solving business problems.
Our Expertise
Overall undergraduate college enrollment rates in the United States have declined in the past 15 years. Coupled with a boost in online course enrollment, it’s clear that higher education institutions have to not only stand out to a dwindling pool of applicants, but also need to meet potential students where they are at: online.
When the stakes are this high, it pays for those in the education sector to hire a digital marketing agency that knows how these institutions work, both in person and online.
At Digital Strike – Targeted Marketing, we have a proven track record of helping nonprofit organizations and for-profit higher education institutions overcome their recruitment challenges to get more students. We help our education clients craft winning brand strategies that promote their institution’s offerings to potential students online, enhance user experience through optimized website designs, keep the brand top of mind, target the right students with engaging digital campaigns, and generate quality leads that boost enrollment rates.
Higher Education Marketing FAQs
Do you need a higher education marketing agency this year?
If you want to reach the vast majority of prospective students, then you absolutely need to make use of the right online marketing strategies, especially inbound marketing strategies.
A whopping 93% of high school students used a higher education institution’s website for informational purposes, and 58% of those students used search engines to find those websites, according to a 2023 Modern Campus report.
Specialized higher education marketing services can put your institution in front of not just more students, but the right students who are more likely to enroll in your specific institution.
Why is digital marketing important for higher education?
Most prospective students research their many institutions before committing to one; much of this research occurs, or at least starts, online. That means that, to find and convert prospects, your organization needs to have a strong online presence. Partnering with a tech-forward, future-focused company can help you generate leads by keeping your brand top of mind, authoritative, and engaging.
What are the top higher ed marketing strategies to drive enrollment?
A good agency will use a multi-pronged approach to their enrollment strategy, requiring:
- Thoughtful content strategy that answers potential students’ answers and encourages them to schedule tours
- High-quality content creation that produces case studies and other authoritative content to establish the institution as an industry leader
- Data-driven paid search and social media marketing campaigns that serve ads only to the right audience at optimal times
- Engaging content creation for email campaigns that keep brands top of mind
- Data analysis to provide actionable insights for optimizing campaigns and strategies
- Thorough keyword research that matches user intent, so strategies, campaigns, and content are all optimized for the right people
- User-friendly web designs for both desktop and mobile
- A deep understanding of the industry coupled with market research to stay knowledgeable of trends
- Strategic copywriting and editing to ensure brand messaging is consistent across all channels
- Organic social media marketing that gets relevant engagement while boosting brand visibility
Digital Strike’s custom solutions for higher learning clients include:
How can a higher education marketing agency improve alumni engagement and fundraising efforts?
Improving alumni engagement starts the minute a prospective student engages with your brand and continues long after enrolled students graduate.
At its core, alumni engagement is built on real human connections. Make those connections to build lifelong relationships with prospective students, who can become some of your best brand loyalists and donors.
That relationship should be built on honesty and trust. Achieve that with quality content—on your site, in your newsletters, on your socials, and in your ads—that always provides value. Follow up by hiring the right faculty and staff members who are passionate about your sector and care about your students. Provide quality education to your student body and offer career preparation services to help them acclimate to competitive job markets. Keep in touch with alumni through targeted outreach strategies like newsletters, social media, and alumni events so that you are always top of mind.
How do higher education marketing agencies measure the success of their campaigns?
Key performance indicators (KPIs) for higher education marketing services include:
- Enrollment targets
- Enrollment numbers
- Graduation rates
- Engagements
- Ad click-through rates
- Organic traffic
- AI overview mentions
- Qualified leads
- Alumni donations
Partner with Digital Strike – Targeted Marketing
We’re the digital marketing agency that knows the unique challenges of enrollment marketing and digital advertising for state schools and community colleges. But the education industry is far from the only one we know. We also have plenty of experience empowering clients in other industries and verticals with our targeted strategies.
Elevate Your Education Marketing Efforts
Looking for a nimble team of experts who know this industry inside and out? Contact us today to learn more about how Digital Strike, as a higher education marketing agency, can help your institution find new opportunities to boost student recruitment and retention.
