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CASE STUDY
Website Redesign Generates 51.6% More Organic Traffic
One of our long-term clients saw that their site traffic was stagnant, but they didn’t know what the problem was. We figured out the issue and offered personalized solutions based on their needs and budget.
Hermann Wine Trail is a group of seven family-owned wineries located in Hermann, MO.
With several events a year, you can visit each winery with a special food pairing and theme. Hermann Wine Trail was one of our first clients.
Problem
Solution
Results
211.7% increase in newsletter sign-ups and 51.7% increase in organic traffic in one year.
Fundraising Brick is a company specializing in custom-engraved brick fundraiser campaigns. They assist organizations looking to create a campaign funded by the selling of custom-engraved bricks; Fundraising Bricks handles the engraving of the bricks themselves and offers assistance marketing each fundraiser campaign. This campaign could be anything from setting up a fundraiser to create a brick walkway to a church to creating a brick memorial wall.
Because Fundraising Brick is in a niche market, finding the right target audience can be on the challenging side.
The Problem
They wanted more site traffic, ticket sales, or email sign-ups.
We soon discovered that Hermann Wine Trail had a website that was limiting them from gaining more traffic and conversions. We didn’t think that they’d be able to grow further with it. They wanted more site traffic, ticket sales, or email sign-ups.
But before we started suggesting solutions and changes, we needed to know exactly what we needed to fix and not just go on a hunch. We suggested an audit of both technical issues and content so we could determine the most logical way of fixing their problem.
We knew that we couldn’t fix everything all at once due to budget constrictions, so we wanted to give them the solutions that would help them the most and wouldn’t break the bank.
The Solution
We conducted an audit of their old site. From the audit, we decided they needed a few new things:
- Website design refresh
- New content
- More strategic calls-to-action
- Tracking and other technical fixes
- They also had a separate mobile site from the desktop version – which is a problem in Google’s Mobile First world
With the new site, they have a new look, technical fixes on their website that makes tracking easier, and their site is mobile friendly! They also have new content and eye-catching and strategic calls-to-action.
But anyone can make those changes. That doesn’t mean that they will yield results. A new website doesn’t necessarily guarantee more traffic. “If you build it, they will come,” doesn’t really apply to the internet.
You need a complete digital strategy, like link building, conversion optimization, and content strategy to see positive results.
How about a little before and after action?
Before
After
The Result
We had to figure out the right problems to fix, and the best solutions for those problems, that would maximize their marketing investment.
Hermann Wine Trail’s success is something we’re particularly proud of because they didn’t have a large budget. Which is fine by us because it made us get more creative with their solutions. We had to figure out the right problems to fix, and the best solutions for those problems, that would maximize their marketing investment.
It just goes to show that you don’t need a million dollar budget to make a big difference in your site’s performance. A thoughtful strategy is really what you need the most.
17.8% Increase in Total Traffic
51.6% Increase Organic Search Traffic
67.4% Increase in Contact Form Submissions
211.7% Increase in Newsletter Signups
The Conclusion
The new website was a solid foundation on which to build a comprehensive digital strategy.
There's more where that came from:
Fundraising Brick
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Lead Generation
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With a few simple tweaks of a budget, we opened up a new avenue for growth in paid search, resulting in leads growing over 330% for our client in just a few short months.
Hyper Fiber
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Through a strategic, SEO-focused digital marketing campaign complemented by targeted ads, we grew HyperFiber’s keyword rankings from just 2 to 1,156 in one year, making organic search the largest contributor to new customer orders.
St. Andrew's
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Through a multi-pronged digital marketing mix and full SEO campaign, we drove a 45% increase in organic traffic and a 70% growth in first-page keyword rankings, helping St. Andrew’s win valuable leads directly rather than relying on third-party sites.
