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Senior Living
Social Media Marketing Services
Digital Marketing Strategies for Senior Living Communities
Digital Strike – Targeted Marketing is an experienced senior living digital marketing agency based in St. Louis, Missouri.
Our expert team offers the high-quality digital marketing services that senior living communities need to retain current residents as well as attract new ones. We do so with not only social media marketing efforts, but also content marketing services, PPC marketing campaigns, search engine optimization efforts, and much more.
Social Media Marketing Strategies That Push the Needle
We don’t make promises. We deliver measurable results. By partnering with retirement communities—including independent living, memory care, skilled nursing, and assisted living communities—we create real opportunities for growth.
OUR SENIOR LIVING SOCIAL MEDIA SOLUTIONS
We offer the premium senior living marketing services and social media strategies you need to stay competitive. Our custom social media marketing solutions and related services include:
Social Media Ads
Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
Social Media Management
Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.
Email Marketing Services
Deliver personalized email campaigns that nurture leads, increase retention, and drive measurable results.
Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we’ve gotten really good at solving business problems.
Our Senior Living Social Media Expertise
The U.S. senior living industry is massive, and it’s only expected to grow as the 65+ population increases. With tens of thousands of licensed communities across the country, the competition to attract new residents is fierce. In such a crowded space, standing out takes more than effort.
It takes expertise from both digital marketers and industry experts.
At Digital Strike – Targeted Marketing, we’ve spent years working alongside healthcare management groups and senior living providers. This hands-on experience has made us true subject matter experts in the senior living industry. When combined with our decades of digital marketing know-how, it’s a powerful formula for results.
The results speak for themselves. Our data-driven strategies have supported more than 1,500 senior living communities in generating high-quality leads; these leads that can translate into an estimated $4.2 million in gross incremental revenue.
Senior Living Social Media Marketing FAQs
Who is the target audience for senior living?
The target audience for senior living includes not just older adults, but also their adult children who are looking for a place for their parents to live. In the United States, that means Baby Boomers and their Gen X and Millennial children are the primary target audiences for senior living.
What are the benefits of social media for senior centers?
While older adults aged 65+ are less likely to be on social media platforms than other demographics, they are still on these platforms. In fact, almost half of seniors in the U.S. reported using social media in 2021, according to Pew Research Center.
Seniors’ adult children—and the ones who do a lot of the searching for senior living services—are also online. According to that same Pew Research Center report, 81% of 30-to-49-year-olds and 73% of 50-to-64-year-olds are on social media as well.
That means the right social media presence is a powerful tool that can help senior living communities:
- Reach new potential residents and their family members
- Boost brand awareness to a wider audience through their online presence alone
- Increase occupancy rates through lead generation efforts
- Engage current residents and their families
Why do my senior communities need digital marketing?
Digital marketing meets prospective residents and their loved ones where they are at: online. According to Statista, 90% of U.S. seniors, 98% of 50-to-64-year-olds, and 99% of 18-to-49-year-olds were online in 2024. Combine that with the fact that nearly two-thirds of leads for senior housing starts online (and 40% of conversions), and you have the perfect opportunity to convince families that your community is the right choice for them.
Meeting these people online and presenting yourself as the clear choice takes time, talent, and marketing know-how.
It takes a comprehensive marketing plan that includes:
- Conducting thorough market and keyword research to uncover industry trends, identify effective advertising platforms, create targeted ad groups, and discover high-performing search queries—all to better align your online presence with user intent.
- Developing compelling and valuable content that establishes your organization as a trusted resource for families navigating important senior care decisions.
- Launching strategic advertising campaigns that connect with older adults and their families at the right time, positioning your services as the ideal solution to their needs.
- Implementing a cohesive social media strategy featuring consistent branding, diverse content formats, and engaging posts to strengthen community awareness and foster meaningful relationships with both current and prospective residents and their families.
- Building a strong local search engine optimization (SEO) strategy to ensure accurate, consistent listings, helping your community appear prominently in local searches for senior care services.
- Continuously evaluating and optimizing digital strategies to improve performance and adapt to emerging trends, including advancements in AI-powered search technologies.
A properly executed plan means you score qualified leads. More leads means more people taking community tours, more interest in your community, and—if the timing is right—more new residents for your community.
What are the best social media marketing strategies for senior living communities?
The best senior living marketing strategies are the ones that position you as a trusted authority, highlighting your expertise, compassion, and services.
Here are just a few ways you can leverage social media to do just that:
- Paid social media marketing campaigns that target the right people, at the right time, on the right social media channels
- Educational content on your social media pages that is easy to share and delivers real value to prospective residents
- Fun social media content, like captivating videos of special events and high-quality images of daily activities, that displays the vibrancy of your community
- A consistent social posting schedule, so that you always stay top of mind
- Consistent brand messaging across various platforms that is authentic and authoritative
What senior living digital marketing services do you offer?
Partner with the Experts
We’re the senior living social media marketing agency that provides tailored solutions for senior living communities of all sizes. While we have deep expertise in the senior living industry, our team’s capabilities extend far beyond just this sector.
Digital Strike – Targeted Marketing’s professionals are also experts across a range of industries and verticals, helping businesses of all types uncover new opportunities for growth and success.
Your Success Story Starts Here
Contact the expert senior living marketing agency: Digital Strike – Targeted Marketing. Learn more about our senior living social media marketing services and how we can open new opportunities to reach your community’s business goals.
