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CASE STUDY: Wealth Management firm
SEO-Focused Strategy Creates a New Lead Generation Pipeline
THE RESULTS
11x increase in search impressions
113% increase in organic search visits
6x increase in top 20 keyword rankings
At Digital Strike, we mix strategy, innovation, and data-driven know-how to turn challenges into growth. That’s exactly what we did for one of our clients who provides financial planning for physicians, business owners, and other high-net-worth individuals. In April 2024, they approached us looking to improve their online presence and generate organic leads.
The Problem
Our client came to us with a relatively small online presence, facing 3 major challenges:
- The website was performing poorly. Monthly impressions and visits were very low. They needed to find a way to increase visibility for the website.
- The bulk of leads came from referrals from current customers. They were a growing firm and needed to establish a pipeline of qualified leads for their new advisors. They recognized that referrals were not a sustainable way to grow their business.
- The website lacked valuable content, resulting in a low authority score by Google’s standards. This score made it difficult to rank well for any search terms.
That’s where Digital Strike - Targeted Marketing comes in.
The Solution
While these problems seemed daunting at first, they were nothing our team couldn’t handle. We knew we had to find a way to increase our client’s authority so they could rank for commercial and transactional intent keywords. This way, the website could start generating leads. We crafted a strategy that would boost domain authority and generate leads in two parts.
Part 1: High-quality content creation.
The first step towards boosting the site’s domain authority would be to craft a content strategy that aligned with Google’s EEAT guidelines. The current site had little to no content, which was leading to the low impressions, visits, and rankings. The monthly content uploaded to the site would serve as a trust signal to Google, showing the search engines that the site was an authority in the industry and worthy of user traffic.
Part 2: High-authority backlink building.
The second step towards boosting the site’s domain authority was to build out the client’s backlink profile with high-quality, relevant links from high-authority sites. These links would serve as endorsements from authoritative sites in the industry, cementing a trustworthy reputation for our client.
The Results
Before this strategy was implemented in April 2024, the site was averaging around 13,000 impressions and 300 visits a month. Additionally, they were only ranking in the top 20 for 22 keywords. By August 2025, the site ranked in the top 20 for 162 keywords, 80 of which were commercial and transactional intent keywords.
“Through strategic keyword research, content planning, and backlink acquisition, we created new SEO-optimized content and increased the website’s authority, leading to more visibility than ever before for the important services they offer. Over the course of 13 months, we saw over a 100% increase in organic search visits, and acquired real leads from their target market from their website for the first time.”
– AJ Jones
Senior SEO Strategist at Digital Strike
The successes didn’t stop there as impressions grew from 17,000 in April 2024 to 209,000 in August 2025. Organic search visits to the site had more than doubled from 400 in April 2024 to 852 by August 2025. It was clear that content creation and building the backlink profile was improving the site’s overall performance.
Impressions:
Visits:
The site was performing well organically, which established a lead pipeline that wasn’t reliant on referrals. During this time, the website generated 38 qualified leads, establishing a pipeline that would sustain the growing firm.
This case is a great example of how the right SEO strategy can set a business up for great success down the road. A website that has a robust content library, filled with information that users are looking for, and a well-built backlink profile will become a magnet for organic traffic. All of these trust signals help a site become an authority by Google’s standards, which can have major implications for any company’s bottom line.
Digital Strike can deliver results like these for your business through meaningful strategies tailored to your goals, target market, and budget. Connect with us today to start building the visibility and leads your business deserves.
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