7 Programmatic Advertising Benefits
Adsolutely the Best Way to Advertise Online? Your time is valuable. Maximize your time (and get those sweet, sweet conversions) by realizing the benefits of programmatic … Read More
All About the Click-Through Rate – CTR Explained
You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More
Google and Bing Search Partner Spam List 2022
UPDATED GOOGLE SPREADSHEET – CLICK HERE *Last updated 1/11/2022 As Google moves to automate more and more within their paid search platform, it becomes harder to … Read More
Paid Search Metrics That Matter – Demystifying PPC Campaigns
You’ve done your research and launched your paid search campaign. You have all the data points in the world to measure its success. But if you … Read More
9 Common PPC Mistakes (and What to Do Instead)
New to Google ads? Our PPC expert, Tommy, breaks down the most common mistakes and how to fix them.
Landing Page vs. Homepage: What’s the Difference?
They’re the same thing, aren’t they? Just different names for the same thing, right? Wrong! Technically, while a visitor to your site can land on its … Read More
Why Automated Bidding Isn’t Always the Answer
Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More
How We Approach Problem Solving [Case Study]
Client A is a nationwide telecommunications company. They provide TV, internet, and phone services to customers across the country, primarily in Arizona, Arkansas, California, Louisiana, Missouri, … Read More
A Digital Marketing Misconception: Does PPC Affect SEO?
In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic search engine optimization and pay-per-click campaigns work together. We’ve heard and seen it all. … Read More