UPDATED GOOGLE SPREADSHEET – CLICK HERE  *Last updated 1/11/2022

As Google moves to automate more and more within their paid search platform, it becomes harder to manually optimize portions of campaigns. This change starts to chip away at some of the uniqueness that digital marketing agencies and/or digital marketing professionals provide to their clients.

While there is still much left to actively manage within campaigns, there are also new(er) approaches where the effort is put into mitigating waste within the media spend. One unique and rarely discussed potential opportunity is by proactively excluding spam websites from within Search Partners.

The Benefit of Excluding Spam

Why would anyone care about excluding spam from the Google and Bing Search Partners networks?

The logic is that paid search advertising offers a unique opportunity to help businesses get in front of their target audience at the exact right moment of interest or intent. It is the only true intent-based advertising opportunity that exists, making it one of the most valuable digital marketing channels.

An issue that many marketers run into, though, is that the number of searches at any given time is finite. They may want more opportunity within the paid search channel… and the only real option is to turn on “Search Partners” within the Google or Bing Ad platforms (Google calls them “Search Partners,” Bing calls them “Syndicated Partners”).

Telling the Difference Between “Good” vs. “Spammy” Search Partners

So, who are these search partners? They generally consist of second-tier search engines and/or content websites that have search results functionality. Google and Bing basically offer a “take it or leave it” approach with a few exceptions on Bing. So, you basically must take the good with the bad and hope that the overall benefit is worth any waste.

Search partners are usually not shared or easily available anywhere on the Web. We here at Digital Strike want to change that, which is why we’ve rounded up some of the “good” and some less valuable search partners that advertisers may come across online.

“Good” Search Partners

Here are some of the easier to identify search partners that have a large search focus or opportunity and are generally seen as good or valuable. (It is important to note that Google and Bing share many partners between them.)

Google:

Bing:

*Similarweb data 1/3/22

They all look like great opportunities to grow paid search advertising opportunities that are not directly happening within Google and Bing. Looking at just these partners, it could be hard to see any potential downside to using search partners.

The problem with using search partners is that there are plenty of more questionable–and more plentiful–“partners” that are much less valuable than the ones listed above.

Less Valuable “Spammy” Search Partners

Below are some partners that seem less-than-valuable and potentially outright spammy for three reasons:

  1. They typically have no real traffic of their own.
  2. They appear to rely mostly on bot or fake traffic.
  3. They are playing some sort of arbitrage across ad platforms.

Google:

Bing:

Which Search Partners to Exclude From Partner Campaigns

So, how can you optimize for the search partners opportunity? Google and Bing will not allow you to personally select the premier website search Partners. That said, you can exclude anything you can identify and deem undesirable.

By removing any undesirable search partners, you can potentially remove some of the spam clicks on your ads. That will allow your media spend to go further within the better portion of the “Search Partner” network to where you could actually connect with potential customers.

The problem for many marketers today is actually finding a list of these bad partners. Fortunately, we here at Digital Strike have identified a list of potentially bad search partners; advertisers can use this list as a starting point to review and potentially exclude bad actors from their campaigns.

DOWNLOAD PDF LIST HERE  |  VIEW UPDATED GOOGLE SPREADSHEET HERE

*Last updated 1/11/2022

Second Tier Search Engines

Website Name

Website URL

Website Owner

Cool Searches https://coolsearches.com/ AdsSquared
100 Search Engines https://www.100searchengines.com/ Advanced Search Technologies
All the Internet https://www.alltheinternet.com/ Advanced Search Technologies
Searchalot https://www.searchalot.com/ Advanced Search Technologies
Aloha Find https://alohafind.com/ Aloha
24/7 Vacations https://www.247.vacations/ AOL
Autos.Parts https://www.autos.parts/ AOL
Autos24/7 https://www.autos24-7.com/ AOL
Baby.Guide https://www.baby.guide/ AOL
Binoz https://www.binoz.com/ AOL
BOXELY https://www.boxely.com/ AOL
Chowist https://www.chowist.com/ AOL
Citypedia https://www.citypedia.com/ AOL
Coupon Bear https://www.couponbear.com/ AOL
DIY Life https://www.diylife.com/ AOL
eHealth 24/7 https://www.ehealth247.com/ AOL
ENOW https://www.enow.com/ AOL
Fashion.Life https://www.fashion.life/ AOL
Find Furniture https://www.find.furniture/ AOL
FoodBeGood https://www.foodbegood.com/ AOL
Furniture.Deals https://www.furniture.deals/ AOL
Gamer.Site https://www.gamer.site/ AOL
Glamor Bank https://www.glamorbank.com/ AOL
Going https://www.going.com/ AOL
Green Daily https://www.greendaily.com/ AOL
Health.Zone https://www.health.zone/ AOL
Helping https://www.helping.com/ AOL
Homesessive https://www.homesessive.com/ AOL
HousingWatch https://www.housingwatch.com/ AOL
Instore https://www.instore.com/ AOL
Insurance 24/7 https://www.insurance24-7.com/ AOL
IntoAutos https://www.intoautos.com/ AOL
Job-Sift https://www.job-sift.com/ AOL
Know Legal https://www.know-legal.com/ AOL
KOL https://www.kol.com/ AOL
LeadLocal https://www.leadlocal.com/ AOL
Learn 24/7 https://www.learn-247.com/ AOL
Luxist https://www.luxist.com/ AOL
Net Deals https://www.netdeals.com/ AOL
NetFind https://www.netfind.com/ AOL
Pets World https://www.pets.world/ AOL
See It Live https://www.see-it.live/ AOL
Shop Fone https://www.shopfone.com/ AOL
Sport King https://www.sport-king.com/ AOL
Tech 24/7 https://www.tech247.co/ AOL
The Gifts https://www.thegifts.co/ AOL
Think 24/7 https://www.think24-7.com/ AOL
Viral.Site https://www.viral.site/ AOL
WalletPop https://www.walletpop.com/ AOL
Wavezie https://www.wavezie.com/ AOL
When https://www.when.com/ AOL
Wimzi https://www.wimzi.com/ AOL
WOW https://www.wow.com/ AOL
YGM https://www.ygm.com/ AOL
All Shopping Hub https://www.allshoppinghub.com/ Ask Media Group
All-Info Search https://www.allinfosearch.com/ Ask Media Group
AllResultsWeb https://top.allresultsweb.com/ Ask Media Group
AnswerRoot https://www.answerroot.com/ Ask Media Group
Can Do Finance https://www.candofinance.com/ Ask Media Group
Chase After Info https://www.chaseafterinfo.com/ Ask Media Group
Dig Up Info https://www.digupinfo.com/ Ask Media Group
Direct Hit https://www.directhit.com/ Ask Media Group
Etour https://www.etour.com/ Ask Media Group
FAQtoids https://top.faqtoids.com/ Ask Media Group
Fast Quick Search https://www.fastquicksearch.com/ Ask Media Group
Find Info Online https://www.findinfoonline.com/ Ask Media Group
Find Info Quickly https://www.findinfoquickly.com/ Ask Media Group
Find Smart Results https://www.findsmartresults.com/ Ask Media Group
Fine Comb https://www.finecomb.com/ Ask Media Group
Get Search Info https://www.getsearchinfo.com/ Ask Media Group
Holiday Gifts Search https://www.holidaygiftssearch.com/ Ask Media Group
InformationVine https://www.informationvine.com/ Ask Media Group
Kensaq Search https://kensaq.com/ Ask Media Group
My Search Experts https://www.mysearchexperts.com/ Ask Media Group
My Web Search https://www.mywebsearch.co/ Ask Media Group
MyWay https://hp.myway.com/myway/index.html Ask Media Group
OhDeal https://www.ohdeal.com/ Ask Media Group
Productopia https://www.productopia.com/ Ask Media Group
Pronto https://www.pronto.com/ Ask Media Group
Questions Answered https://www.questionsanswered.net/ Ask Media Group
Quick Holiday Shopping https://www.quickholidayshopping.com/ Ask Media Group
QuicklySeek https://www.quicklyseek.com/ Ask Media Group
Reference https://www.reference.com/ Ask Media Group
Results Distributor https://www.resultsdistributor.com/ Ask Media Group
Search and Shopping https://www.searchandshopping.org/ Ask Media Group
Search Results Delivery https://www.searchresultsdelivery.com/ Ask Media Group
Search Results Fast https://www.searchresultsfast.com/ Ask Media Group
Search Start Now https://www.searchstartnow.com/ Ask Media Group
SearchInfoNow https://top.searchinfonow.com/ Ask Media Group
Shopping.net https://www.shopping.net/ Ask Media Group
Sidewalk https://search.sidewalk.com/ Ask Media Group
Smart Answers Online https://www.smartanswersonline.com/ Ask Media Group
Smart Shopping Results https://www.smartshoppingresults.com/ Ask Media Group
Smarter https://www.smarter.com/ Ask Media Group
Speedy Search Results https://www.speedysearchresults.com/ Ask Media Group
Stumble Upon Results https://www.stumbleuponresults.com/ Ask Media Group
Teoma https://www.teoma.us/ Ask Media Group
The Answer Hub https://www.theanswerhub.com/ Ask Media Group
The Results Engine https://top.theresultsengine.com/ Ask Media Group
Top Web Answers https://www.topwebanswers.com/ Ask Media Group
Top Search https://www.topsearch.co/ Ask Media Group
Travel Search Expert https://www.travelsearchexpert.com/ Ask Media Group
Web Search 101 https://www.websearch101.com/ Ask Media Group
ISearch https://isearch.babylon.com/ Babylon
All.Insure https://search-us.com/ BMP Marketing
All.Properties https://all.properties/ BMP Marketing
Appliances.Land https://appliances.land/ BMP Marketing
Autos 411 https://autos-411.com/ BMP Marketing
Furniture.Fit https://furniture.fit/ BMP Marketing
Quisitio https://quisitio.com/ BMP Marketing
Search US https://search-us.com/ BMP Marketing
Serch.it https://serch.it/ BMP Marketing
Wowsear.ch https://wowsear.ch/ BMP Marketing
Zipcode Weather https://zipcode-weather.com/ BMP Marketing
AnswerGal https://www.answergal.com/ CBS Interactive
AnswerSite https://www.answersite.com/ CBS Interactive
Bargainpda https://bargain-pda.com/ CBS Interactive
BuyerNet https://www.buyernet.com/ CBS Interactive
Daily Dozen https://www.dailydozen.com/ CBS Interactive
DealsNow https://www.dealsnow.com/ CBS Interactive
eShopDaily https://www.eshopdaily.com/ CBS Interactive
ExpertsNow https://expertsnow.com/ CBS Interactive
EZ Buying https://www.ezbuying.com/ CBS Interactive
Ezsearcher https://ezsearcher.com/ CBS Interactive
Family Buyer https://familybuyer.com/ CBS Interactive
FindArticles https://www.findarticles.com/ CBS Interactive
HelpWire https://www.helpwire.com/ CBS Interactive
Internet Buyer https://www.internetbuyer.com/ CBS Interactive
MySimon https://www.mysimon.com/ CBS Interactive
SavvySearch http://www.savvysearch.com/ CBS Interactive
Search https://www.search.com/ CBS Interactive
Store https://www.store.com/ CBS Interactive
The Win List https://www.thewinlist.com/ CBS Interactive
TheePulse https://www.theepulse.com/ CBS Interactive
TheWeb https://www.theweb.com/ CBS Interactive
Video Room http://www.videoroom.com/ CBS Interactive
Level(3) http://searchguide.level3.com/ CenturyLink
Search That up https://www.searchthatup.com/ Codefuel
CrypSearch https://www.crypsearch.com/ CodePerform
Contenko http://www.contenko.com/ Contenko
Discover Results http://www.discover-results.com/ Contenko
Rapid Relevant http://www.rapidrelevant.com/ Contenko
Search Top Results http://www.search-topresults.com/ Contenko
Web Explore https://www.web-explore.com/ Digifox
My Best Searches https://mybestsearches.com/ EdgeROI
Alhea https://www.alhea.net/ Ego Cognito
BestResultsToday https://www.bestresultstoday.com/ Ego Cognito
Browsing Info https://www.browsinginfo.com/ Elevated Media
Helpful.Tips https://www.helpful.tips/ Elevated Media
Help.Website https://www.help.website/ Elevated Media
Updated Answers https://updatedanswers.com/ Elevated Media
Ask Falcon https://www.askfalcon.com/ Futuristic Innovative Systems
The Search Monster https://www.thesearchmonster.com/ Futuristic Innovative Systems
Discount99 https://discount99.us/ Global Shopping Collective
Hide My History https://www.hidemyhistory.co/ Hide My History
CoinUp https://coinup.org/ HK Company
Search Find Web https://searchfindweb.com/ HOTOVO
Search Shop Find https://searchshopfind.com/ HOTOVO
MyPrivateSearch https://www.myprivatesearch.com/ Intango
Aroundyu https://aroundyu.com/ Jot Internet Media
Brillant Check https://brilliantcheck.com/ Linkury
Realed Searches https://relatedsearches.net/ Media.net
My New Search https://mynewsearch.net/ My New Search
BestSearches https://bestsearches.net/ Nimble
CommonSearches https://commonsearches.net/ Nimble
CSearches https://www.csearches.net/ Nimble
FavoriteSearches https://www.favoritesearches.com/ Nimble
FrequentSearches https://frequentsearches.com/ Nimble
GoSearches https://gosearches.net/ Nimble
HySearches https://www.hysearches.com/ Nimble
iResults https://www.iresults.com/ Nimble
MySearches https://mysearches.net/ Nimble
PopularSearches https://popularsearches.net/ Nimble
PureTopics https://puretopics.com/ Nimble
QSearch https://www.qsearch.io/ Nimble
RSearches https://www.rsearches.net/ Nimble
SearchCommons https://www.searchcommons.com/ Nimble
SearchFavorites https://searchfavorites.net/ Nimble
SearchListNow https://searchlistnow.com/ Nimble
SearchLists https://searchlists.net/ Nimble
SearchThese https://searchthese.net/ Nimble
SearchTopics https://searchtopics.net/ Nimble
Seekify https://www.seekify.net/ Nimble
StartSearch https://startsearch.net/ Nimble
TrueSearches https://www.truesearches.net/ Nimble
YFind https://yfind.io/ Nimble
YSearches https://ysearches.com/ Nimble
Noble Search https://noblesearch.net/ Noble Search
Black Friday Search https://blackfridaysearch.co/ Psquared
Cercaora https://cercaora.co/ Psquared
Credit Approved 123 https://creditapprove123.com/ Psquared
Cyber Monday Deal https://cybermondaydeal.co/ Psquared
Carca Dra Dggi https://cercaoraoggi.com/ Psquared
Every Rebate https://everyrebate.online/ Psquared
Gadget Frenzy Online https://gadgetfrenzy.online/ Psquared
Health Info Direct https://healthinfodirect.com/ Psquared
Health Frenzy https://healthfrenzy.online/ Psquared
Jetzt Suchen Heute https://jetztsuchenheute.com/ Psquared
La Ricerca https://laricerca.co/ Psquared
Save on Anything https://saveonanything.online/ Psquared
Save on Wayfair https://saveonwayfair.online/ Psquared
Save Search Deals https://savesearchdeals.com/ Psquared
Search 4 Today https://searchfortoday.com/ Psquared
Search Anything https://searchanything.info/ Psquared
Search Anything https://searchanything.online/ Psquared
Search Better https://searchbetter.co/ Psquared
Search Everything https://searcheverything.info/ Psquared
Search & Stuff https://searchandstuff.com/ Psquared
Search Things https://searchthings.co/ Psquared
Search Things https://searchthings.info/ Psquared
Search Today Now https://searchtodaynow.com/ Psquared
Shop Anything https://shopanything.online/ Psquared
Shop Everything https://shoppingeverything.online/ Psquared
The Black Friday Deal https://theblackfridaydeal.com/ Psquared
The Frenzy Online https://thefrenzy.online/ Psquared
The Search Today https://thesearchtoday.com/ Psquared
Thing Searches https://thingsearches.com/ Psquared
Travel Frenzy Online https://travelfrenzy.online/ Psquared
Your Search Today https://yoursearchtoday.com/ Psquared
Privacy Switch http://www.myprivacyswitch.com/ Plasko Interactive
Best Daily Article https://bestdailyarticle.com/ Rise Code
iSearch https://isearch.start.fyi/ Rise Code
Keywords Searching https://www.keywordssearching.com/ Rise Code
Searches Hut https://searcheshut.com/ Rise Code
Search Valley https://search-valley.com/ Rise Code
SrchTul https://srchtul.com/ Rise Code
Srczule https://srczule.com/ Rise Code
Top Info Articles https://topinfoarticles.com/ Rise Code
Trendy Searches http://trendysearches.com/? Rise Code
ZoneAlarm Safe Search https://search.zonealarm.com/ Rise Code
Monster Crawler https://monstercrawler.com/ RMG Ltd.
SearchLock https://www.searchlock.com/ SearchLock
Search It On the Go https://srchgo.com/ Tierra Hosting
Tris https://search.tris.com/ Tris
Go Search Results https://gosearchresults.com/ Visicom Media
AskPace https://us.askpace.com/ Visymo
Blended Search https://us.blendedsearch.com/ Visymo
Favosearch https://us.favosearch.com/ Visymo
FoBue https://us.foblue.com/ Visymo
InfoQo https://us.infoqo.com/ Visymo
IngoSearch https://us.ingosearch.com/ Visymo
izito https://www.izitosearch.com/ Visymo
izito https://www.izito.com/ Visymo
MyFindly https://us.myfindly.com/ Visymo
Oltly https://us.oltly.com/ Visymo
Prorateer https://us.prorateer.com/ Visymo
Searchel https://us.searchel.com/ Visymo
Searchley https://us.searchley.com/ Visymo
Search Lobby https://us.searchlobby.com/ Visymo
Searchmixer https://us.searchmixer.com/ Visymo
Seekdept https://us.seekdept.com/ Visymo
Seekly https://us.seekley.com/ Visymo
Seekweb https://us.seekweb.com/ Visymo
Sprask https://us.sprask.com/ Visymo
Temposearch https://us.temposearch.com/ Visymo
Top10quest https://us.top10quest.com/ Visymo
Tralti https://us.tralti.com/ Visymo
Visymo Search https://search.visymo.com/ Visymo
Zapmeta https://www.zapmeta.com/ Visymo
Exaude https://us.exaude.com/ YOUniversal Next Limited
Search Champion https://searchchampion.co/

Content Websites with Search Functionality

Website Name

Website URL

Website Owner

24by7search https://www.24by7search.com/ 24by7search
Scoff https://scoff.com/ AdsSquared
Welks https://welks.com/ AdsSquared
BlogLines https://www.bloglines.com/ Ask Media Group
ConsumerSearch https://www.consumersearch.com/ Ask Media Group
Life123 https://www.life123.com/ Ask Media Group
Reference https://www.reference.com/ Ask Media Group
10FAQHealth https://10faq.com/ Atomic Technologies
Cartageous https://cartageous.com/ Blender Networks
QuickPulse https://www.quickpulse.com/ CBS Interactive
FactsWhizz https://factswhizz.com/ FactsWhizz
Sheer Moment https://www.sheermoment.com/ Gin Kay Technology
360 Topics https://www.360topics.com/ information hidden
AutoDeals.site https://autodeals.site/ information hidden
Advance Simple https://advancesimple.com/ information hidden
Business Focus https://www.businessfocus.online/ information hidden
BuyAutos.site https://buyautos.site/ information hidden
Everything Today https://everythingtoday.com/ information hidden
Expert Monks https://expertmonks.com/ information hidden
EZDiscounts https://ezdiscounts.net/ information hidden
Focused Biz http://www.focusedbiz.com/ information hidden
GlocalSearch https://glocalsearch.com/ information hidden
iHealthself.com https://www.ihealthself.com/ information hidden
Info Results https://inforesults.net/ information hidden
Offers Garden https://offersgarden.com/ information hidden
TopGuides https://topguides.net/ Polestar
Inbox Dollars https://www.inboxdollars.com/ Prodege
SwagBucks https://www.swagbucks.com/ Prodege
PCH https://www.pch.com/ Publishers Clearing House
Softy.org https://softy.org/ Softy.org
Active Beat https://www.activebeat.com/ System1
DealPilot https://www.dealpilot.com/ System1
HealthnWell https://healthnwell.com/ System1
Legal Boulevard https://legalboulevard.com/ System1
Nation https://www.nation.com/ System1
Wallet Genius https://walletgenius.com/ System1
Zoo https://www.zoo.com/ System1
GigaPromo https://www.gigapromo.com/ Visymo
Any Gator https://www.anygator.com/ YOUniversal Next Limited
FindWith.me https://explore.findwith.me/ YOUniversal Next Limited
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