Skip to content
Get Qualified Leads with the Right
Senior Living Marketing Agency
Smart Digital Marketing Solutions for the Senior Living Industry
Digital Strike – Targeted Marketing is an experienced senior living marketing agency based in St. Louis, Missouri. Our nimble team offers the high-quality digital marketing services that senior living communities need to retain current residents and attract new ones.
We do so with a wide range of link-building services, social media campaigns, content creation, PPC marketing campaigns, email campaign services, user-friendly display advertising services, and much more.
Success for Senior Living Communities is a Click Away
We deliver results that matter: qualified leads that convert to improved occupancy rates and resident engagement.
Senior Living Marketing Strategies We Offer
You don’t just deserve a single digital marketing expert. You deserve the support of a team of them, including strategic account managers, social media strategists, content writers, SEO strategists, and more.
As your marketing partners, we offer the premium services you need to stay competitive in this ever-evolving industry, including:
SEO Services
Boost your website's visibility on search engines, driving more organic traffic and increasing long-term brand exposure.
PPC Management
Optimize paid ad campaigns for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.
Social Media Ads
Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
Programmatic Campaigns
Utilize automation to target the right audience at the right time, maximizing efficiency and impact.
Social Media Management
Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.
Email Marketing Services
Deliver personalized email campaigns that nurture leads, increase retention, and drive measurable results.
Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we’ve gotten really good at solving business problems.
Our Senior Living Expertise
The U.S. senior living space is massive. The industry itself was worth over $94 billion in 2022 alone, and that number is only expected to grow as the 65+ population increases in the coming years. In an industry this large, it should be no surprise that competition is fierce, with tens of thousands of licensed communities across the country. Standing apart from the crowd is a challenge in a space this competitive.
That’s where a team of experts can help. But not just any experts. You need people who are both subject matter experts and digital marketing experts.
That’s where Digital Strike – Targeted Marketing can help.
For years, we have worked with various healthcare management groups and senior living facilities, including memory care, independent living, skilled nursing care, and assisted living communities. This senior living industry experience has made us subject matter experts. Combined with decades of digital marketing industry knowledge, we know how to help our clients with qualified lead generation to achieve higher occupancy rates, both in terms of retaining current residents and finding new residents.
The numbers don’t lie. Thanks to our data-driven solutions, we’ve helped over 1,500 senior living communities generate enough quality leads to convert prospects into roughly $4.2 million in gross incremental revenue.
Senior Living Marketing FAQs
How big is the senior living market?
The senior living market is worth billions of dollars; Statista data placed the value at $94 billion in 2022, up from $67.8 billion just 10 years prior.
What digital marketing strategies are most effective at reaching the senior population and their families?
The most effective marketing strategies are the ones that position your community as the solution to families’ needs.
Here is what that means.
It means you need a content strategy that creates comforting, thoughtful service pages, blogs, and more. It means you need SEO experts who know how to find out what people are searching for, how they are searching for it, and where you can insert yourself in those industries and verticals. It means you need paid search strategists who know when and where to engage and re-engage with seniors and their loved ones, keeping you top of mind.
All of those strategies take time and expertise to develop and implement. That’s where partnering with a senior living marketing agency can be one of the best investments you make.
How can a senior living marketing agency help increase my facility's occupancy rates?
Increasing occupancy requires careful execution of a creative strategy with many moving parts. Those parts include:
- Rigorous keyword research paired with market research to discover industry trends, what people are searching for, and how you can optimize your online presence for search queries and user intent.
- Crafting compelling content for your site, from detailed service pages to informative blog posts to easily downloadable pamphlets. This way, you establish yourself as an industry authority, a resource families making tough decisions can trust.
- Creating targeted ad campaigns that meet older adults and their families at the right place, at the right time, positioning you as the solution to their needs.
- Executing a cohesive social media strategy, complete with consistent brand messaging across all your communities, a varied offering of posts, and more to drive engagement. The right social strategy helps keep your brand top of mind for potential residents as well as gives current residents and their families positive, personalized experiences with your communities.
- Developing a thoughtful local SEO strategy that keeps your community listings consistent, so you always appear among the top choices for families looking for senior care solutions.
- Consistent analysis and re-evaluation of strategies to optimize campaigns and adjust to the ever-changing online space, especially with the advent of AI search tools.
When wedded properly, these strategies can generate leads, more tours, and, ultimately, more move-ins.
What senior living marketing solutions do you offer?
We want to be the trusted partner who helps you get new leads for your communities.
Digital Strike – Targeted Marketing’s custom senior living marketing solutions include, but are not limited to, the following:
Partner with Digital Strike – Targeted Marketing
We know how to craft winning, data-driven strategies for senior living companies. But that’s not all we know. Our marketing team includes subject matter experts in a wide variety of other industries and verticals as well.
Putting the Care in Senior Care. It's What We Do.
Contact the expert senior living marketing agency: Digital Strike – Targeted Marketing. Learn more about our digital marketing services for senior living and how we can open new opportunities to reach your community’s business goals.
