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Deliver Personalized Experiences
Assisted Living Advertising Services
Digital Marketing Strategies for Senior Living Communities
Digital Strike – Targeted Marketing is an experienced assisted living marketing agency based in St. Louis, Missouri.
Our nimble team offers the high-quality digital marketing services that senior living communities need to retain current residents and attract new ones as well. These services include PPC marketing, link-building services, content marketing, email marketing, social media marketing, search engine optimization (SEO), and much more.
We Drive Growth for Assisted Living Communities
We don’t deal in vague guarantees. Instead, we partner with retirement communities (including independent living, memory care, skilled nursing care/nursing home care, and assisted living) to create real opportunities for growth. And we let the results do the talking.
No empty promises. Just proven growth.
Assisted Living Marketing Services We Offer
We offer the premium senior living marketing services you need to stay competitive.
Our assisted living marketing and advertising solutions include:
SEO Services
Boost your website's visibility on search engines, driving more organic traffic and increasing long-term brand exposure.
PPC Management
Optimize paid ad campaigns for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.
Social Media Ads
Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
Programmatic Campaigns
Utilize automation to target the right audience at the right time, maximizing efficiency and impact.
Social Media Management
Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.
Email Marketing Services
Deliver personalized email campaigns that nurture leads, increase retention, and drive measurable results.
Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we’ve gotten really good at solving business problems.
Our Assisted Living Marketing Expertise
The U.S. senior living industry topped $94 billion in 2022… and it’s only getting bigger as the 65+ population grows. With thousands of licensed communities nationwide, competition for residents is fierce.
To succeed, you need to stand out.
That’s where Digital Strike – Targeted Marketing comes in.
We bring together two critical strengths: deep industry knowledge and proven digital marketing expertise. We’ve spent years working alongside healthcare management groups and senior living providers, giving us a true insider’s perspective on the challenges you face… and the strategies that work.
Real Results in a Crowded Senior Living Market
Our data-driven marketing solutions have helped over 1,500 senior living communities generate high-quality leads, leads that can translate into an estimated $4.2 million in gross incremental revenue.
Assisted Living Marketing FAQs
Who is the target market for assisted living?
Senior living communities shouldn’t just market to older adults. They should also reach their adult children who often play a major role in the decision-making process.
If you’re an assisted living facility in the U.S., that means your primary audiences include Baby Boomers as potential residents, along with their Gen X and Millennial children who are searching for the right senior housing fit for their parents.
What are the benefits of assisted living digital advertising?
Senior living communities cannot live by in-person word of mouth alone. Reach prospective residents and their adult children by meeting them where they are at: online.
Online digital marketing campaigns can help assisted living facilities:
- Reach new residents,
- Boost online presence,
- Increase occupancy rates,
- Build customer relationships,
- Offer valuable information,
- And much, much more!
What are effective marketing strategies for attracting potential residents to senior living communities?
The most effective senior living marketing strategies position your community as the answer to families’ needs.
Here’s what that really involves.
You need a content strategy that speaks with empathy through service pages, blog posts, and resources that reassure and inform. You need SEO experts who understand how people search, what they’re searching for, and how to position your community where it matters most. And you need paid search strategists who know all about connecting seniors and their loved ones to the right resources at every stage of their decision-making journey.
These strategies take time, insight, and experience to execute effectively. That’s why partnering with the right senior living marketing agency can be one of the smartest investments you make.
What are the best online platforms for advertising assisted living facilities?
Your marketing efforts need the right platform to capture leads.
For marketing assisted living, that means utilizing platforms like the following:
- Search platforms like Google, Bing, and Yahoo
- Social media platforms like Facebook, LinkedIn, and Instagram
- Email marketing platforms like Mail Chimp
What are the key elements of a successful assisted living marketing plan?
Boosting move-ins isn’t about one single tactic; it’s about aligning several key strategies and executing them with precision.
Here’s what an effective marketing campaign includes:
- In-depth keyword and market research. Uncover what your audience is searching for, spot industry trends, and optimize your online presence to match search intent.
- High-quality, trust-building content. From insightful blog posts to downloadable guides to updates on community events, your website’s content should include helpful, relevant information. It positions you as a trusted resource for seniors and their family members exploring their senior living options.
- Targeted digital advertising. Launch ad campaigns that reach seniors and their families at the right moment—online and in the right channels—to present your community as a great senior care option and increase interest in your brand.
- Cohesive social media strategy. Maintain consistent branding, post a diverse range of content, and foster genuine connections with residents and their loved ones. A strong social presence builds trust, keeps your community top of mind, and strengthens relationships with current residents and their families.
- Local SEO (search engine optimization). Ensure your community’s listings are accurate and consistent across platforms so you show up among the top results for local senior care searches.
- Retargeting campaigns. Stay in front of people who’ve previously interacted with your brand to keep them engaged. Follow-up to guide them toward virtual tours, form submissions, and more.
- Ongoing performance analysis and optimization. Regularly review data to fine-tune campaigns, adapt to evolving user behavior, and stay competitive in an increasingly artificial intelligence-driven search environment.
When executed together, these strategies drive more qualified leads, increase local community tours, and boost occupancy rates.
What digital marketing services do you offer senior living facilities?
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Simplify Your Process. Partner with Digital Strike – Targeted Marketing.
At Digital Strike, we focus on crafting fine-tuned marketing strategies for senior living communities of all sizes, turning prospects into qualified leads and qualified leads into new residents. But our expertise doesn’t stop there.
Our team brings deep industry knowledge across multiple sectors. We’re not just marketers. We’re subject matter experts who help businesses in a wide range of industries uncover new opportunities for success, reach their goals, and grow with confidence.
Senior Living Community Marketing Just Got Easier
Contact the expert senior living marketing agency: Digital Strike – Targeted Marketing. Learn more about our assisted living marketing and advertising solutions and how we can open new opportunities to reach your community’s business goals.
