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Assisted Living PPC Management Services
Digital Marketing Strategies for Senior Living Communities
Digital Strike – Targeted Marketing is an experienced senior living digital marketing agency based in St. Louis, Missouri.
Our nimble team offers the high-quality digital marketing services that senior living communities need to retain current residents and attract new ones. We do so with not only PPC marketing campaigns, but also link-building services, content marketing, email marketing, social media marketing, user-friendly display ad services, and much more.
Senior Living PPC Campaigns That Drive Growth
We don’t sell promises. We help retirement communities—including independent living, memory care, skilled nursing care, and assisted living communities—build opportunities for growth and let the measurable results speak for themselves.
PPC Strategy Services We Offer
Digital Strike – Targeted Marketing offers the premium senior living marketing services you need to stay competitive.
Our senior living advertising solutions include:
Keyword Research
Learn more about your target demographics and match your ad copy to their needs.
PPC Campaign Management
Optimize paid ad campaigns for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.
Social Media Ads
Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Landing Page Creation
Get quality content that delivers real value to potential residents and drives form submissions.
Programmatic Campaigns
Utilize automation to target the right audience at the right time, maximizing efficiency and impact.
Display Advertising
Make use of eye-catching display ads to complement your paid search ad campaigns.
Remarketing Advertising
Stay top of mind and reconnect with users who have engaged with your brand before.
Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we’ve gotten really good at solving business problems.
Our Senior Living PPC Expertise
The U.S. senior living industry is enormous, valued at over $94 billion in 2022. It’s only going to continue growing as the 65+ population expands. With tens of thousands of licensed communities nationwide, the competition for new residents is intense. In such a crowded market, standing out is a real challenge.
That’s where the right team of experts makes all the difference. Not just digital marketers. Not just industry experts. Both.
That’s where Digital Strike – Targeted Marketing comes in.
We’ve partnered with healthcare management groups and senior living providers for years. This hands-on experience has made us subject matter experts in the senior living space. When you combine that knowledge with decades of digital marketing expertise, you get a team that consistently delivers measurable results.
The proof is in the numbers. Our data-driven strategies have helped more than 1,500 senior living communities generate high-quality leads; those leads can convert to approximately $4.2 million in gross incremental revenue.
Senior Living PPC FAQs
What is PPC for senior living?
Senior living PPC is PPC advertising, or pay-per-click advertising, that is personalized for senior living communities.
How does PPC work for senior living communities?
Senior living pay-per-click campaigns work like this:
1. The PPC team, composed of ad specialists, SEO experts, and content strategists, conducts research to find the right target audience and the right search platform to target specific audiences. Based on this research, the team can begin the ad creation process.
2. PPC ad specialists make ads for a senior-centric keyword. Examples include “senior living near me,” “assisted living facility st louis,” and “memory care community near me.”
3. Older adults and their loved ones type these senior living keywords into Google.
4. Searchers see these Google ads at the top of their search engine results page. These results are also known as paid or sponsored results. They are different from organic search results, which are under sponsored results.
5. Ad specialists only pay for the ads when someone clicks on one; they are not charged if someone scrolls past their ad.
6. The ad takes searchers to a dedicated landing page that is relevant to their search query.
7. The landing page is created in a way that it encourages searchers to take a specific action. For senior living communities, that action is typically a form submission to learn more about the community. If a real person fills out a form, it is known as a qualified lead.
8. Senior living communities convert leads (prospective residents) into new residents. They do so by scheduling tours, answering phone calls, and otherwise convincing prospective residents to move into that community.
What are the benefits of assisted living PPC?
Four benefits of pay-per-click advertising for assisted living facilities are:
- Reaching new residents in search engine results, like Google Search, easily.
- Increasing conversion rates and opportunities for quality leads.
- Boosting brand awareness and online visibility.
- Increasing occupancy rates for senior living facilities.
Why is paid search important for senior living communities?
PPC ad campaigns are important for senior living communities because they can help increase occupancy rates. It helps catch potential residents and their loved ones at the right time (when they are looking for senior housing) and positioning your community as the right choice.
Paid search is merely one piece of the massive puzzle that is increasing occupancy. Other pieces in this puzzle include:
- Conducting thorough market research to identify industry trends, find the right advertising platform, create the right ad groups, discover popular search queries, and more to align your online presence with user intent.
- Developing engaging, informative content that positions your organization as a trusted authority for families making critical decisions regarding senior care.
- Launching strategic advertising campaigns that reach older adults and their families at the ideal moment, presenting your services as the clear solution to their needs.
- Implementing a unified social media strategy with consistent brand messaging, diverse content types, and engaging posts that keep your community top of mind and foster meaningful connections with current and prospective residents and their families.
- Building a robust local search engine optimization plan to maintain accurate, consistent community listings, helping your organization appear prominently in searches for senior care options.
- Regularly reviewing and refining digital strategies to enhance performance and stay ahead of evolving online trends, including the rise of AI-powered search tools.
When all the puzzle pieces fit, it can lead to quality leads. Quality leads mean more tours and, hopefully, more new residents eager to join your community.
What digital marketing services do you offer assisted living communities?
Digital Strike – Targeted Marketing’s tailored senior living marketing solutions include:
- Senior living search engine optimization (SEO)
- Senior living PPC campaign management
- Senior living social media marketing
- Assisted living advertising services
- AI overview optimization, including both generative engine optimization (GEO) and answer engine optimization (AEO)
- Content marketing
- Email marketing
Partner with Digital Strike – Targeted Marketing
We are the PPC agency delivering customized solutions to senior communities large and small. The senior living industry is not the only industry the Digital Strike team has expertise in, though. Our team of digital marketing experts are also subject matter experts in other industries and verticals as well, helping companies of all sizes discover exciting opportunities for success.
Smart Solutions for Smart Senior Communities
Contact the expert senior living marketing agency: Digital Strike – Targeted Marketing. Learn more about our senior living PPC services and how we can open new opportunities to reach your community’s business goals.
