Riley

As a Social Media Strategist here at Digital Strike, Riley handles everything from content creation to video, copywriting, email marketing, and community management—all backed by strategy and data. 

Beyond being on social media as a consumer, she has worked professionally in social media marketing for almost four years in a variety of industries, such as higher education, agriculture, healthcare services, non-profit, pet, and more!

In a previous position, she helped launch a TikTok channel for a client in the agriculture industry, which won a regional NAMA award in the social and engagement category. She and her team focused on building a community around the brand in a place where farmers were already engaged and having important conversations.

Her goal here at Digital Strike is to become well-rounded in all aspects of digital marketing at a higher level and how to better connect them with organic social media…and to have fun while doing it!

With social media changing every day, she is always looking to learn more about the platforms. Currently, she has a GA4 certification from Google and two certifications from Hubspot: Content Marketing and Social Media Marketing.

Outside of work, you can find Riley at a music concert or lounging on the couch with a cat in her lap and a book in hand.