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St. Louis PPC Services That Drive Real Results
Digital advertising is the way of the future. Experts predict that up to 80% of spending on advertising will come from digital sources by 2029, according to Statista. With billions already spent annually on search advertising alone, pay-per-click advertising, or PPC advertising, should be a necessary part of any organization’s online visibility and growth strategy.
When that much money and opportunity are on the line, don’t leave anything to chance. Trust the top St. Louis PPC company: Digital Strike – Targeted Marketing.
The Unique Digital Landscape of St. Louis
St. Louis, Missouri, is home to several Fortune 500 companies, national research universities, one of the largest hospitals in the world, and much more. Coupled with lower costs of living and a relatively low cost to form an LLC, St. Louis is attracting worldwide talent for tech, medical research, and other big industries.
All this growth means the online space features stiff competition. One wrong word on an ad can mean the difference between a successful paid advertising campaign and losing out on potential customers, employees, or investors. When those opportunities pass, there is no guarantee more will open up later.
That’s why it pays to have PPC advertising work right the first time.
Grow Online and Offline with PPC
There is no denying how important search engine optimization (SEO) is to success online. Sometimes, though, SEO strategies don’t always make a brand appear to the right people at the right time… but finely tuned PPC campaigns can.
With PPC, you can control the narrative your audience sees, catch them at exactly the right time in their buyer journey, and give them the push they need to convert.
St. Louis PPC FAQs
What does PPC stand for?
PPC stands for “pay per click.” It is a type of advertising where advertisers pay the advertising platform whenever someone clicks on their ads. It is part of a larger search engine marketing, or SEM, strategy to appear in search engine results pages (SERPs).
Web traffic that comes from PPC ads is known as paid traffic. Paid traffic is the opposite of traffic from SEO efforts, or traffic you don’t pay for, known as organic traffic.
How can a company determine the success of PPC campaigns?
The success of your PPC campaigns depends entirely on your business goals.
If your goal is:
- Visibility, consider metrics like impressions, engagements, click-through rates, website traffic, search result rankings, and social media mentions. They can tell you how many people are seeing and interacting with your content.
- Lead generation, consider metrics like return on investment (ROI), cost per click (CPC), and conversions. They can tell you how profitable your efforts are.
How do PPC and SEO go hand in hand?
PPC and SEO make the perfect team for boosting visibility and leads.
While PPC and SEO don’t always directly overlap, SEO and PPC strategies can benefit each other.
Here are just a few ways how:
- Research from PPC campaigns can transfer to SEO strategies (and vice versa). For example, keyword research for ad campaigns can inspire new blog posts for your website, boosting both ad click-throughs and organic traffic to your blog.
- A/B testing strategies for search-optimized landing pages can give insight into alternative ad messaging that strikes a better chord with your target audience.
- Creating SEO and PPC marketing strategies for the same keywords means that your content—paid and organic—can take up plenty of real estate in search engine results pages. That means your brand is more visible than if you had focused on SEO or PPC alone.
What are the benefits of hiring a St. Louis PPC agency for my business?
PPC success is all about finding the right keywords that match the right intent, then serving PPC ads to the right target audience at the right time on the right platforms.
Doing that takes a lot of work.
It takes top-notch content writing, because you need conversion-focused landing pages and ad copy. It demands detailed keyword research that always matches user intent. It involves not just general SEO know-how, but also knowledge of local and technical SEO. It requires creative thinking to utilize ad spend in ways that maximize lead generation. It means time spent analyzing data to discover opportunities for conversion rate optimization and so much more!
All that work is more than one person can handle. It takes a dedicated team of marketers who know how to deliver measurable results.
What should I look for in a St. Louis PPC company?
When you look for a PPC company, look for one that offers:
- Transparency. The right PPC management company should be fully transparent about not just prices, but also their processes, expectations for their team (and you, their client), and results.
- Experience. You need a team of digital marketing experts to exceed your business goals. The agency you partner with should have several members in various roles, including account management, content creation, social media management, ad campaign management, and more.
- Proven success. The right company will blend innovation with data-driven digital marketing strategies, delivering measurable results time and again. Our dedication to getting real results is why we’ve consistently earned awards recognizing our work.
What other services do you offer?
Digital Strike offers more than just PPC management services.
Other in-house digital marketing services our team of experts delivers include:
Partner with the Best St. Louis PPC Agency
Digital Strike – Targeted Marketing is a St. Louis-based digital marketing agency with combined decades of relevant experience. Our goal is not “just” to be an agency you hire. We want to form a partnership with you built on trust and honesty.
When you partner with Digital Strike for pay-per-click management services, you get:
- 24/7 access to your own account dashboard
- Expertise with all major advertising platforms, not just Google Ads
- Monthly touch-point meetings
- Quarterly business plan reassessments
- A strategic account manager ready to answer your questions
- Ad copy creation and placement
- Landing page creation and optimization
- And much, much more!
