Is SEO opportunity actually shrinking?

Organic search opportunity has always been a constantly changing field. 

Algorithm changes send everyone into a tizzy a few times a year. 

There are changes on the results pages making ads bigger and more subtly labeled.

“Spot 0” – that answer box you often see if your query is easily answerable – takes away another organic result spot. 

Google Shopping is changing the way people buy things online.

And now voice search is starting to change the landscape of searches and results too.

Dear god, when will it end?

When will all of the SEO changes end???
Same, Shirley. Same. Gif credit

Never probably. 

But that’s why you need SEOs. 

They pull their hair out over the ever-changing landscape of organic search opportunity, so you don’t have to. 

(And because we love the challenge)

With all of the changes to organic search, is SEO opportunity dying?

Short answer: no.

Longer answer: it’s not shrinking, but it will eventually morph into something completely different than the SEO we know today.

And that’s okay.

Because organic search opportunity has already changed irrevocably from what it used to be and we learned to adapt.

I’m talking about mobile, y’all!

When Google first came into our lives, no one was using their phones to search.

Catch you on the flip side
Remember texting on this thing? Gif credit

Now mobile searches surpass desktop by a wide margin and Google uses the mobile-friendliness of a site as a significant ranking factor.

That’s a huge difference that no one could have foreseen until it was already happening.

Same goes for all of the changes happening right now.

We don’t know precisely how voice search is going to change SEO.

Or what algorithm changes are headed our way in the next few years.

And we don’t know how Google Shopping will affect e-commerce searches.

Here’s what we do know:

  • Huge changes won’t happen overnight. Or even this year.
  • People will continue to predict the death of SEO, and they’ll continue to be wrong.
  • Google will continue to serve useful content that best answers a search query.

Because that’s Google’s primary mission – to make every search results page the best it can be. 

But they can’t do that without people like us and the rest of the online world creating high-quality content they can serve up to searchers. 

Yes, we have to follow some of their rules in order to be favored by their algorithm. But their algorithm wouldn’t have a job if people didn’t make the good stuff.

So, no, organic search opportunity is not dying.

It’s just changing again, and we’re going to have to change with it.

And we’ll be there every step of the way – adapting our strategies and implementing new best practices for our clients.

Ready to optimize your website? Contact us today for a free consultation.

Digital Strike

Learn more about Digital Strike

Recent Posts

All About the Click-Through Rate – CTR Explained

You need benchmarks to determine the success of your paid ad campaigns. One such metric? Click-through rate, otherwise known as CTR. At a glance, CTR can … Read More

Google’s Helpful Content Update, Explained in 2 Parts

Another day, another Google update. The latest core update to the Google algorithm for SERP is here. Curious as to what that means for you and … Read More

Understanding User Intent (Without a Psychology Degree)

Life is often one big mystery, but figuring out what customers and search users are really looking for doesn’t have to be mysterious at all. And … Read More

What Makes Content Authoritative? 5 Ways to Rank Well

You want your site to rank well on any given search engine results page (SERP). One of the best ways to achieve that? Have incredible, authoritative … Read More

How to Drive Traffic To Your Site

Everybody Asks: How to Drive Traffic To Your Site But nobody asks how your site is doing. (Doing great, thanks for asking!) All jokes aside, online … Read More

Google Core Web Vitals: What They Are & When They’ll Take Effect

Benjamin Franklin once said that the only guarantees in life are death and taxes. Maybe it’s time we add Google updates to that list. If you’re … Read More

Crisis Hero Image

5 Critical Elements of a Recession Marketing Plan

A question on everyone’s mind lately is, “Are we heading toward a recession?” The answer is not always clear but, according to the Associated Press, six … Read More

robot-image

Easy Technical SEO Audit Tips For Marketing Managers at Any Level

Often we hear how daunting SEO can be, even for a senior marketing manager. SEO seems like such an abstract concept because there are so many … Read More

Migration Strategy

When A Website Migration Strategy Goes Awry

As much as we don’t want to admit it, the Digital Strike offices are not always overrun with sunshine, victories, and vintage ‘80s high-five montages. Truth … Read More

content-migration-strategy

Content Migration Grows Site Traffic By 211%

At Digital Strike, we often partner with companies that express a number of needs. Sometimes, those needs can only be fulfilled by content — but not … Read More

Content + Links: Why You Need Both to Succeed Digitally

To succeed in today’s digital world, your site needs to contain valuable content and earn quality inbound links. The most important word in that sentence is … Read More

The Life of Content: Keep, Add, Combine, or Kill

In a recent newsletter here at Digital Strike, we covered a few topics that made headlines in 2019 and are guaranteed to continue to trend as … Read More

The Google BERT Update: What It Is and What It Means for Your Website

BERT is being hailed as the biggest change in search since Google released RankBrain five years ago.  That fanfare is warranted because it’s going to change … Read More

Top SEO Sites to Watch in 2019

Top SEO Sites to Watch [Updated for 2021]

It’s been said that the only constant in SEO is that it’s constantly changing. This is why, to stay on top of our game, we have … Read More

Landing Page vs. Homepage: What's the Difference?

Landing Page vs. Homepage: What’s the Difference?

They’re the same thing, aren’t they? Just different names for the same thing, right? Wrong! Technically, while a visitor to your site can land on its … Read More

Important Email Regulations You Need to Know About

The Most Important Email Regulations You Should Know About

Sometimes it seems like the Internet is the Wild Wild West, and we’re all mysterious sharpshooters operating outside the law just trying to survive in this … Read More

Writing Subject Lines Your Fans Will Click For

It doesn’t matter how fantastic your content or design is inside your email if no one even opens it. If you can’t get them to open … Read More

Writing for Email & Social Media

Writing for different platforms isn’t exactly easy. A professional writer might be able to transition between writing for social media to a blog post to email … Read More

How Does UX Affect SEO?

You know when you go to a website and it’s just…bad? You can’t find the navigation menu, the page isn’t loading correctly, or pop-ups are keeping … Read More

7 Writing Tools for SEO Copywriters

Writing is hard. It doesn’t matter if you do it professionally or you have somehow become the main writer in the office without knowing how you … Read More

Email Marketing Has a Fantastic ROI

HERE’S WHY EMAIL MARKETING ROI IS BETTER THAN ANY OTHER TACTIC

You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the … Read More

Location Page Google Will Love

How to Build a Location Page Google Will Love [Infographic]

Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? … Read More

Content Creation or Link Building

What Should Come First: Content Creation or Link Building?

What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More

Why You Should Have a Blog

Why You Should Have a Blog

Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working … Read More

How to Write Headlines

Here’s How to Write Headlines Like a Pro (You’re Welcome)

Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More

How long does SEO take to work?

How Long Does SEO Take to Work?

TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to … Read More

When Should I Use a Canonical Tag or 301 Redirect

When Should I Use a Canonical Tag or a 301 Redirect?

It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then … Read More

Marketing Trends in 2018

3 Digital Marketing Trends to Watch for in 2018

Ah, the end of the year: a time to reflect on the previous 12 months and a time to look to the future. 2017 brought us … Read More

Does PPC Affect Organic Rankings?

A Digital Marketing Misconception: Does PPC Affect SEO?

In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic search engine optimization and pay-per-click campaigns work together. We’ve heard and seen it all. … Read More

Why You Shouldn't Trust Yoast 100%

Why You Shouldn’t Trust Yoast 100%

Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of … Read More

“How is HubSpot different from SEO?”: An honest answer to an actual client question

“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot … Read More

Calling all writers: We’re looking for a hungry, strategy-driven content creator to join our team!

Content Creator/Content Strategist Here’s the 411: We’re looking for an experienced content creator/content strategist to work directly with our strategy team to develop, modify and execute … Read More

Design responsively: The importance of mobile-friendliness to your site redesign strategy

Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, … Read More

Why you aren’t ranking first in Google for [INSERT KEYWORD] … And why that’s okay

You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position … Read More

Local SEO ranking factors: What gets you into the game, and what makes you stand out

Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t … Read More

A Digital Marketer’s Guide To Website Redesign

Jealous of a competitor’s new website? Annoyed with poor performance month over month? Many website owners encounter a point in their website’s life when they just … Read More

5 Must-Have Elements of Every Small Business Online Marketing Plan

Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even … Read More