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PPC Strategist
Job Description & Responsibilities
The Overview
We’re looking for an experienced Paid Search Strategist to join our team and use their expertise to drive client success. This is an incredible opportunity for someone with the right skill set, personality, and values to make this position their own and help manage the growth of a rapidly developing agency. The chosen candidate will regularly monitor and manage all ad campaigns and adjusting as necessary, include daily monitoring/pacing budgets.
Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below for access to the Culture Index Survey. It should only take about five minutes to complete. This survey will provide an opportunity to upload your resume.
What we need from you
- Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
- Prior experience within the digital marketing space (preferably 3-5 years)
- Deep understanding of Google Ads and Bing Ads platforms
- Passion to win and create competitive campaigns, where the focus is on business results
- Experience in running Paid Ad campaigns, review keywords against KPIs, craft engaging ad copy and adjust as needed
- CRO experience through the validation of landing page A/B and multivariate testing
- Experience running Paid Social campaigns including Facebook Ads and LinkedIn Ads, including a deep understanding of building custom audiences
- Experience driving campaign performance, based on increasing quality score for businesses by aligning keywords, ad copy and landing page copy in the client target market
- Possess a working knowledge of advanced bid strategies powered by machine learning in each ad platform
- The chops to make it in a fast-paced, strategy-driven work environment
- An eagerness and ability to learn, and curiosity to dig into data and trends within platforms such as SpyFu, SEMrush, Ahrefs, Google Analytics etc, (we always want to be the smartest person in the room)
- Confident and effective communication skills as you will be sharing ideas and results both internally and externally
- Exemplify our Core Values: Caring, Curious, and Competitive
- Participate in internal and Client meetings to better understand client’s business and goals and discuss strategy
- Understand and evaluate data and explain results to internal team and client team, tying results to client’s expectations and goals
- Use advanced call tracking methods to qualify conversions
- Stay on top of industry trends and changes and share with internal team
responsibilities
- Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive (internal drive to deliver the greatest work and attitude possible)
- Work within company tools to manage the day-to-day activity of all ad campaigns
- Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
- Juggle multiple ad campaigns and share insights as to when to make changes as needed
- Communicate with internal team members and clients to understand client goals and business
- Stay on top of industry trends and changes and share
the average day around here
- Internal and external discussions to understand the client’s business goals
- Internal and external discussions to understand the client’s target audience(s)
- Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations
- Manage the development and implementation of Paid Search best practices
- Exhibit professional and authoritative communications, whether client-facing or internal meetings
- Monitor campaign performance using analytics programs
- Pull, analyze, and report on Paid Search strategies to internal team members and clients, tying to client’s expectations and goals
- Staying on top of industry trends and changes
- Communicate with internal team members and clients to understand client goals and business
- Exemplify and contribute to company core values of Caring (passion for team, projects, success), Curious (continuous journey to learn and add value), Competitive, (internal drive to deliver the greatest work and attitude possible)
- Work within company tools to manage the day-to-day activity of all ad campaigns
- Understand and evaluate data and be able to explain results to internal team and to clients, when necessary
- Juggle multiple ad campaigns and share insights as to when to make changes as needed
what you’ll get from us
- Highly competitive pay (with tremendous ability to grow further)
- Employee health insurance provided at no cost to you
- Employee supplemental insurance for your dental and vision benefits, also at no cost to you
- A robust digital package of streaming services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime paid for by the company
- Generous PTO offerings (that grows over time)
- Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after only six months with us
- All major holidays off, plus the week between Christmas and New Years–in addition to your normal vacation time
- Culture to be who you are. We work with employees on a personal development process to promote their individual ‘Super Power Zone’. We help identify your zone and help you spend time in that zone!
- An annual reimbursement for industry related and approved courses and/or seminars
- Consistent feedback on a monthly, quarterly, and annual basis
- Freedom to work remote, and the trust to juggle life and work as needed
- No cubicles, lots of space and natural light
- Limitless supplies of snacks and a company credit card for you to order team lunch at your remote workspace
- A unique campus-like (if you call three buildings next door to each other a campus) work environment
Are you the Paid Strategist we’ve been searching for? Again, please click this link and take our Culture Index survey, so we can get to know more about you!
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