SEO Strategist
Job Description & Responsibilities
The Overview
We’re looking for a proactive, independent SEO Strategist to join our team and use their expertise and puzzle-solving mindset to drive client success. This is an ideal opportunity for someone who is motivated by problem-solving, being the go-to resource, and attaining goals.
Even though they may be a big-picture thinker, a successful candidate will be conscientious and curious, and love to dig into data and explore narrow paths.
Part of our hiring process to gauge puzzle-solving tendencies and insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below to access the survey. The survey only takes about 5 minutes to complete, and you’ll find an upload option to attach your resume.
What we need from you
- Prior experience working within the digital marketing space (preferably 3-5 years)
- Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
- Good understanding and working knowledge of:
- Link building
- Keyword research
- Technically optimizing websites
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Experience in transforming data into decisions
- Possess a strong passion for testing data and metrics and maintain a curious approach to discover digital insights
- The capacity to make it in a fast-paced, strategy-driven work environment
- An eagerness and hunger to learn
- Confident and effective communication skills as you will be sharing ideas and results both internally and externally
- Exemplify our Core Values: Caring, Curious, and Competitive
responsibilities
This position is responsible for implementing best SEO practices, collaborating on SEO strategy, and managing day-to-day execution of SEO programs. This position will work closely with other teams across the agency to gather strategic and tactical input, understand objectives, and prepare appropriate solutions for clients, then be able to explain those recommendations to the client and tie them back to the clients goals.
Core Competency Areas
The role spans three critical domains – technical SEO (site architecture, mobile optimization, page speed), content strategy (keyword research, on-page optimization, content creation), and off-site authority building (link campaigns, domain authority improvement). This position requires a solid understanding and curiosity of how SEO has evolved beyond simple keyword stuffing to encompass the entire user experience.
Collaborative Framework
The role heavily emphasizes cross-functional collaboration – working with internal teams, external partners, and client communication. This reflects the reality that effective SEO requires coordination across development, content, marketing, and business strategy teams.
Professional Development Component
We’re curious so we want to help you grow in skills and experience. We’ve got you covered with your choice of Udemy courses and 5 hours/monthly of professional development is yours, given how rapidly search algorithms and best practices evolve. Google alone makes thousands of algorithm updates annually. We’re competitive to stay ahead of the game!
the average day around here
- Internal and external discussions to understand the client’s business goals
- Internal and external discussions to understand the client’s target audience(s)
- Create new website content recommendations based on content gap analysis
- Implement quantitative and analytical skills to use and analyze data to achieve strategies and optimizations
- Manage the development and implementation of SEO best practices
- Exhibit professional and authoritative communications, whether client-facing or internal meetings
- Monitor website performance using analytics programs
- Pull, analyze, and report on SEO strategies to internal team members and clients, tying to client’s expectations and goals
- Use advanced lead tracking methods to qualify conversions
- Staying on top of industry trends and changes
what you’ll get from us
- Highly competitive pay (with tremendous ability to grow further)
- Employee health insurance provided at no cost to you.
- Employee supplemental insurance for dental and vision benefits, short term and long term disability and life insurance, also at no cost to you.
- A robust digital package of services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime with HBO, Netflix, Disney and more, paid for by the company.
- Generous PTO offerings (that grows over time).
- Eligibility to participate in the company 401(k) with a free 3% to 5% percent company contribution regardless of how much you contribute, after only 90-days with us.
- All major holidays off, plus the week between Christmas and New Years--in addition to your normal vacation time.
- Culture to be who you are. We work with employees on a personal development process to promote their individual 'Super Power Zone'. We help identify your zone, through Culture Index, and help you spend time in that zone!
- Consistent feedback on a monthly, quarterly, and annual basis.
- Freedom to work remote, and the trust to juggle life and work as needed.
- No cubicles, lots of space and natural light, for those who elect to come into the office.
- A company credit card for you to order lunch at your remote workspace twice/month.
- If you're in St. Louis, you'll get a unique campus-like, beautifully landscaped, with fountains, decks, and patios type work environment. We’ve got 3 buildings on our landscaped campus to choose from, if you wish to come into the office.
- If you want to work remotely, just work with us from 9-5:00 CT and then we'll bring you in twice/year for team building events and parties.
Are you the SEO Strategist we’ve been searching for? Again, please click this button and take our Culture Index survey, so we can get to know more about you!
The Positions We Regularly Hire For
We’re always looking for the right people to join our team, both remotely and in person. Think you have what it takes to work at the world’s coolest gas station? Check out the positions we regularly hire for: