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PROGRAMMATIC ADVERTISING
Automate Smarter, Advertise Better
Programmatic advertising solutions take the guesswork out of advertising by using automation to place your ads in front of the right audience at the right time. Need help optimizing your campaigns to ensure your ad spend not only works harder but also delivers precise targeting, measurable results, and real growth?
Data-Driven Ads That Deliver
Programmatic advertising leverages automation to ensure your ads are seen by the right people, at the right time, on the right platforms.
At Digital Strike, we take it a step further by optimizing every campaign with real-time data and precise targeting to maximize your ad spend. Whether it’s boosting brand awareness or driving conversions, our programmatic solutions are designed to deliver measurable growth and lasting impact.
What’s Included:
- Strategy Development
- Targeting & Optimizations
- Platform Management
- Performance Monitoring
- Campaign Management
Benefits
- Target Audience with Pinpoint Accuracy
- Maximize Ad Spend
- Increase Conversions
- Leverage Real-Time Data
How It Works
The Digital Strike Proven Process
Discovery
- About DS
- About You
- Goals
- Timelines
- Budgets
Outcome:
Service
Estimates
Strategy
- Campaigns Outlined
- DS Team Assigned
Outcome:
Service
Estimates
Set Up
- Service Created
- Dashboard Created
- Goals
- Access to Accounts Aquired
Outcome:
Move into the 90-day cycle
Launch
Monthly Touchpoint
Review performance
Adjust as needed
Quarterly Strategy Session
90-day plan
Review performance
New 90-day SOW
Monthly Touchpoint
Review Performance
Adjust as needed
FAQs
Most Popular Questions
The most frequently asked questions about programmatic advertising, answered here.
What are the benefits of working with a programmatic advertising company?
Working with a programmatic advertising company like Digital Strike gives you access to cutting-edge automation tools and expert campaign management. We help you target your audience with pinpoint accuracy, optimize your ad spend, and leverage real-time data to continually refine your campaigns. Our strategies ensure your ads deliver measurable results, from increased brand awareness to higher conversions, all while protecting your brand’s reputation.
How does programmatic advertising work?
Programmatic advertising uses automation to buy and place ads across digital platforms. By analyzing real-time data, it ensures your ads reach the right audience at the right time, maximizing efficiency and effectiveness. Plus, location targeting is much more granular compared to traditional advertising methods. For instance, you can choose to target specific homes on the same block individually; meanwhile, you can only target by zipcode, city, state, or within a certain mileage radius on other digital platforms.
Overall, this eliminates the guesswork, providing precise targeting and better ROI compared to traditional methods.
Why is programmatic advertising important for my business?
Programmatic advertising allows your business to scale campaigns quickly and efficiently while reaching your ideal audience. It provides advanced targeting capabilities, real-time adjustments, and better insights into performance, ensuring your marketing efforts are cost-effective and impactful.
What types of ads can be run through programmatic advertising?
Programmatic advertising supports a variety of ad formats, including display ads, video ads, native advertising, CTV, TV placements (OTT), and audio ads. At Digital Strike, we tailor your ad formats to fit your goals, platforms, and target audience for maximum effectiveness.
How do you ensure brand safety in programmatic advertising?
We use advanced tools and strategies to protect your brand by ensuring ads appear only in appropriate, high-quality environments. Our focus on first- and third-party data also ensures compliance and safeguards your brand’s reputation.
What data is used in programmatic advertising campaigns?
Programmatic advertising relies on first-party data (collected directly from your audience) and third-party data (sourced externally) to target users effectively. This data helps identify the right demographics, behaviors, and interests to optimize your campaigns.
How do you measure success in programmatic advertising?
We track key performance indicators (KPIs) such as impressions, click-through rates, conversions, and return on ad spend (ROAS). Real-time analytics allow us to adjust campaigns as needed, ensuring optimal results.
What other services does Digital Strike offer?
DIY solutions sound easy enough, but it is easy to become quickly overwhelmed with all the little details that search algorithms care about.
That’s where we come in.
We’re the performance-focused digital marketing agency offering data-driven paid search advertising and SEO solutions that large and small businesses alike can use to empower growth. Besides programmatic advertising packages, our robust digital marketing services include:
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