Every marketing strategy needs a little boost as time carries on. Nothing can work seamlessly forever, or else your business will remain stagnant. That’s why marketers turn to the good ol’ internet to find tips and trips based on expert-led testing to fulfill their next business goal. Especially digital marketers.
The beautiful thing about the internet is the sheer wealth of information and knowledge that is available at your fingertips.
Most people would be lost without it, but digital marketers would have an impossible job to do without the ability to share expertise and hot tips.
The Digital Strike team relies on a variety of digital marketing resources every day. We’ve compiled our favorites in this collection for all digital marketing disciplines from PPC and SEO to content and design and development.
Digital Marketing 101 Resources
New to the scene? No sweat. The secret to digital marketing is trial and error. Nearly everyone here is self-taught. Why?
Oh, just because technology is constantly evolving and new digital marketing tools are developed almost daily. Not to mention the ever-changing user-experience (UX) design tweaks to certain interfaces that we use every day. (Here’s looking at you, Facebook.)
Well, it is in the name so it must be good, right? From their “Ultimate Guide to Digital Marketing” to the very specific “What is Digital Marketing?” this website provides a wealth of knowledge to entry to high-level marketing execs. Cover the basics or take a deep dive into attribution modeling.
There’s the ‘Definitive Guide’, the ‘What Is’ and the ‘Intro to Digital Marketing’, so it’s incredibly doubtful you’ll miss a factoid about internet marketing from Adobe’s Marketing resource, Marketo.
The digital marketing landscape is continually evolving, so it’s crucial to know where to get the latest news and the hottest tips on how to optimize your campaigns and offer more value to your clients.
There are so many helpful digital marketing resources out there that cover both SEO and PPC, while others focus just on one or the other.
Let’s take a look at the valuable resources that cover many aspects of digital marketing, but search marketing is their most signficant topic.
SEO and PPC Resources
From their Whiteboard Friday series to blog posts from the industry’s experts to the Moz Top 10, they really are a go-to digital marketing resource.
If you’re a visual learner – or maybe you want a quick learning break every Friday – Moz’s Whiteboard Friday series is perfect for you. One of Moz’s experts gives you a brief dive into a topic, usually about SEO, while using a whiteboard as their visual aid.
If you prefer the best content to come to you, then you should subscribe to the Moz Top 10. It’s a semimonthly newsletter that shares the ten most valuable articles about SEO and digital marketing that they can find.
SEMrush is a useful tool in itself for keyword research. It was made by marketers, for marketers, and the team regularly shares their expertise and insights on the SEMrush blog.
Search Engine Journal is another catch-all marketing news and information website. Whatever area of digital marketing you are in, you’ll likely find a useful tidbit on Search Engine Journal.
Insert shameless self-plug here.
The Digital Strike team has a lot of expertise and knowledge to share too, and we’ve made a guide for free: Digital Marketing 101.
If you’re just starting to learn about digital marketing, or maybe you’re an entrepreneur who wants to know what the heck we’re talking about, our digital marketing guide is an excellent place to start.
Optimize Smart was founded by a web analyst named Himanshu Sharma. He’s written multiple books and ebooks on analytics and conversion optimization, so you know he knows what he’s talking about.
Occam’s Razor is a blog written by Avinash Kaushik. He’s an author and digital marketing expert. His newsletter shares helpful, actionable insights from a marketing and analytics perspective.
He claims that the free knowledge he shares in his newsletter will get you promoted, so what do you have to lose?
Ahrefs is probably already part of your marketing toolset. If not, you’re missing out on a tool powered by a vast index of backlinks, keywords, and content that could help you form a content strategy and compare your website to competitors.
The Ahrefs Blog has detailed tutorials, case studies, and opinion pieces from marketing industry experts, so it’s a good resource to keep in your Bookmarks tab.
The internet is all about sharing knowledge and democratizing information, right? That’s why Conversion XL shares in-depth marketing and optimization content on their blog and offers training programs for marketers of all kinds.
Wordstream’s software helps you streamline your AdWords, Facebook, and Bing Ads accounts to grow your business. In addition, they’ve established their thought leadership and expertise in the field with their blog and newsletter.
From helpful guides to industry news, the Wordstream blog can help you get the most out of your online advertising.
Strictly Search Engine Optimization Resources
We’ve mentioned Brian Dean and Backlinko on this blog before. He doesn’t update his blog very often, but when he does, it’s usually a huge guide that is jam-packed with a lot of helpful information.
Annie Cushing, a data analytics expert, started Annielytics to share her expertise in an easily-digestible way.
Annielytics has a variety of free and paid resources for digital marketers and an informative blog.
Zyppy has been optimizing websites since 2009, and one of their primary mission objectives is to educate people for free about the latest in SEO best practices.
They do that through the Zyppy blog which you can subscribe to so you can get free SEO tips right in your inbox.
Just PPC Resources
PPC Hero is written by experts in a PPC agency, so you know they know what they’re talking about. They want to help you become a PPC hero too through education and sharing strategies.
They call themselves “The PPC & CRO Idea Factory.” If you live, breathe, and eat PPC, then the Klient Boost blog and newsletter will give you new ideas and strategies to implement for your clients.
Content is such a broad umbrella. It covers copywriting and email marketing and social media. If you’re a content creator of any kind, we think you’ll find these digital marketing resources very helpful.
Hubspot is one of those resources where if you’re already in the digital marketing world, you’re probably thinking “duh, obviously Hubspot is on this list.” They just cover everything under the digital marketing sun from PPC to content creation.
If you don’t know where to begin, start at Hubspot’s marketing blog and dive in. They have countless ultimate guides regarding inbound marketing and free templates that are a great place to start if you are starting your digital marketing knowledge from scratch.
But if you’re an old hat, don’t turn your nose up. Hubspot has a lot to offer in their academy if you want to add some certifications to your resume.
Writing is hard sometimes, so if you want to focus on what you’re saying and not how you’re saying it, Grammarly has your back.
It’s not just for copywriters, but copywriters would probably find their plagiarism checker valuable if you’re worried about accidentally copying someone else’s writing or double checking that your writing staff is creating 100% unique content.
If you’re just starting out in your copywriting education or you’re a seasoned veteran, Copyblogger is the perfect place to grow your knowledge or refresh old techniques.
Copyblogger is the perfect example of content marketing working. They create valuable content that attracts attention and drives traffic – which is how they built their company – and it’s what they talk about. They talk the talk and walk their walk.
It’s really easy to stick to what’s worked in the past. “I’ve tried this type of strategy and wrote this kind of content, so I’m just going to do that again.”
Don’t get caught in a rut. Contently’s blog (aptly named The Content Strategist) will help you find fresh ideas for content creation, promotion, and strategy.
Is it “affect” or “effect?” “Who” or “whom?” There are just some grammar things you can’t remember from 8th grade English class.
Grammar Girl will explain those grammar questions in such a way that you’ll remember it next time you get stuck. Or, if you’re a word nerd, then sometimes it’s just fun to refresh your knowledge.
If you want to become a more confident business writer, Enchanting Marketing by Henneke Duistermaat is the place to start. She’s been featured in a lot of the resources on this list like Copyblogger and Hubspot.
Henneke offers a Free Snackable Writing Course that is an effortless way to learn how to write better passively. It’s sixteen emails delivered to you over the course of a few weeks, and they’re all easily digestible, fun to read, and very informative.
Email Marketing Resources
Really Good Emails is a website that displays just that: really good emails. If you’re an email marketer or someone just interested in learning more about it, Really Good Emails is a really good place to find inspiration.
The website is organized by category and industry, so if you want to see a really good abandoned cart email or an email in the sports industry, you can!
Really Good Emails just started a YouTube series called Feedback Friday where they look at an email that is pretty good and discuss ways it could become really good.
The Email on Acid blog and newsletter is an easy way to stay on top of email marketing trends and tips.
Email on Acid is an email marketing tester so you can see what it looks like in all inboxes and optimize your email to look good to everyone.
Mailchimp is already a powerful tool on your belt for managing your lists and running your campaigns. The Mailchimp team goes a step further and shares expertise and tips on how to use their service and how to make your campaigns more successful.
The Mailchimp help page is full of prebuilt templates, information on integrations with the service, and tutorials that can help email marketers at every level.
Social Media Marketing Resources
Want the inside scoop on what’s happening in the social media world? Social Media Today sends a daily newsletter that keeps you up-to-speed on social strategy, influencer marketing, content marketing, and updates on the social platforms you use every day.
For social media marketers, Buffer is an invaluable tool for driving traffic and increasing engagement across multiple platforms. And like many of the other resources on this list, the team shares expertise on the blog.
On the Buffer blog, you can learn about the science of social media, how to be a better social media marketer, and learn from case studies.
Resources for Design and Development
Digital marketing is constantly evolving, and the design and development aspects of it are no exception. Design trends come and go, developers rely on other developers to share knowledge, and maybe you’re one of the unicorn hybrids who can design and develop.
Here are some of the best resources we could find to help out your design and development departments.
InVision is something special because designers made it for designers. If you’re looking for a way to spruce up your design process, InVision can certainly help with their product.
The InVision blog reflects the company’s values and love of design. Design creatives can benefit from the wealth of resources, articles, webinars, and online courses InVision shares on its Inside Design blog.
A online support community for developers and programmers alike to convene over troubleshooting and the toughest coding woes.
Website of the month and other free online design resources. Need inspiration? They got you covered. Need a specific icon and can’t quite get the design right? Borrow it from this nearly overwhelming aid for designers and developers.
Simo Ahava is a Google Developer Expert for Google Analytics, and he generously shares his expertise on his blog. He usually talks about web analytics, but he says he has soft spots for digital marketing, SEO, and web development.
Unbounce is a landing page and conversion marketing platform that lets you create and test landing pages. It’s a useful tool, especially if you’re a designer or developer in a marketing agency.
Unbounce shares their conversion optimization knowledge on the Unbounce blog, so if you are stuck on a project or you don’t know where to begin optimizing a landing page, the wealth of knowledge over at Unbounce can help.
Udemy has courses on many topics, of course, but it’s a valuable resource for learning web development or web design. Brush up on your skills or learn new ones. Udemy usually runs deals on their classes, so if you don’t think you can afford to pay full price, wait a bit and see if the price drops.
Rafal Tomal is a UI/UX consultant, designer, and web developer. He runs a newsletter and a blog in addition to his consulting business, which is great if you only want free information. He is also creating a design class focused on refining your web design skills and learning how to apply new techniques to your work.
You can’t do it all alone
The only constant in digital marketing is that it’s constantly changing. If you think you can just put your head down and do the same thing over and over again, hoping for good results, you’re going to be disappointed.
And so are your clients.
Spend time each week learning new knowledge and refreshing old skills. You’ll become a better marketer over time, and you’ll be able to provide more value to your agency and your clients.
The Digital Strike team is constantly learning and finetuning their methods. Don’t you want a team who is always improving in your corner? Drop us a line and see what we can do for you.