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Content Strategist
Job Description & Responsibilities
The Overview
We’re looking for a search focused Content Strategist to assist with department and company growth initiatives. This team member will play a key role in creating, editing, and optimizing SEO content for a variety of clients. The candidate will regularly optimize current onsite content, offsite content, and meta data to help achieve department and company goals.
Part of our hiring process to gauge insights into your approach to unique situations and circumstances is for applicants to complete a Culture Index survey. Please use the button below to access the survey. The survey only takes about 5-minutes to complete. This survey will provide an opportunity to upload your resume.
What we need from you
- Willingness and ability to exemplify core agency principles: Caring, Curiosity, Competitiveness
- Bachelor’s degree in English, Journalism, Communications, Marketing, or similar field
- 3 or more years of experience writing for online publications
- Excellent creative writing, critical analysis, and editing skills
- Basic knowledge of HTML & WordPress
- A working knowledge of SEO (onsite and offsite) and how it applies to content marketing
- Knowledge of analytics tools like Google Analytics, Google Search Console, SEMRush
- Knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, YouTube, etc.), best practices and how they can be deployed in different scenarios
- Strong time management skills with the ability to plan, organize, prioritize, & respond to changes quickly
responsibilities
- Write 8 – 10 pieces of optimized keyword-rich SEO content based on a variety of industries, topics, trends, and valuable industry updates. The content should be tailored to search engines and have high value to our target audience
- Post optimized articles and/or optimized content following industry standards to our CMS platform, social channels and more
- Review, enhance, and edit SEO content written by team members (elevate the overall quality and accuracy across content formats)
- Conduct backlinking analysis and creation, keyword research, rank analysis, and content marketing strategy analysis according to best SEO practices and share recommendations with the team
- Optimize current copy, landing pages and metadata for maximum organic exposure and conversions while maintaining engaging targeted content
- Collaborate and innovate with all teams (editorial, video, and social) to create engaging and meaningful multimedia content (articles, podcasts, videos, infographics, live streams, etc) which align with our organic growth strategy
- Research trending topics within the pop culture industry
- Brainstorm with team members on a variety of brands and develop content strategies for organic and paid growth
- Provide additional recommendations to increase organic visibility and branding through SEO efforts
the average day around here
- Internal and external discussions to understand the client’s business goals
- Internal and external discussions to understand the client’s target audience(s)
- Create compelling and relevant content and recommendations
- Create new website content recommendations based on content gap analysis
- Exhibit professional and authoritative communications, whether client-facing or internal meetings
- Create relevant posts across a variety of social channels, and increase followers and engagements as specified in target goals
- Staying on top of industry trends and changes
what you’ll get from us
- Highly competitive pay (with tremendous ability to grow further)
- Employee health insurance provided at no cost to you
- Employee supplemental insurance for dental and vision benefits, also at no cost to you
- A robust digital package of services so you can watch documentaries, stay up to date on industry trends, and/or enjoy your downtime paid for by the company
- Generous PTO offerings (that grows over time)
- Eligibility to participate in the company 401(k) with a free 3% percent company contribution regardless of how much you contribute (even if you choose not to contribute any on your own) after 90 days, first day of the new quarter
- All major holidays off, plus the week between Christmas and New Years—in addition to your normal vacation time
- Culture to be who you are. We work with employees on a personal development process to promote their individual ‘Super Power Zone’. We help identify your zone and help you spend time in that zone!
- An annual reimbursement for industry-related and approved courses and/or seminars
- Consistent feedback on a monthly, quarterly, and annual basis
- Freedom to work remote, and the trust to juggle life and work as needed
- No cubicles, lots of space and natural light for those who elect to come into the office
- Limitless supplies of La Croix and a company credit card for you to order team lunch at your remote workspace
- A unique campus-like, beautifully landscaped, around fountains, decks, and patios type work environment (We’ve got 3 buildings to choose from if you wish to come into the office)
Are you the Content Strategist we’ve been searching for? Again, please click this button below and take our Culture Index survey, so we can get to know more about you!
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