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No content marketing plan is complete without a robust business blogging strategy.
If you’re a business owner, ask yourself if your want:
- People to keep coming to your website?
- To attract new potential customers?
- A killer SEO strategy to grow your organic traffic?
- To create brand awareness?
- A pool of high-quality content to post on social media?
- To grow your email list subscriber count?
If you answered, “Yes!” to any of those questions, then we cannot overstate the benefits of blogging for business.
Top 5 Benefits of Blogging for Business
Large and small businesses alike can boost their online presence, encourage inbound links, find new customers, and more with a successful blog.
1. Blog Content Fuels Your SEO
A blog is an easy and affordable way to drive traffic to the rest of your website.
You’ve probably heard your SEO specialist say the old adage Content is king.
And they’re right!
Content is what Google is looking for.
Let’s put it this way. If you have no content on your site, search engines will not find you.
Seriously.
Search algorithms will not find and index your site. No indexed pages means that your site doesn’t appear in SERPs, or search engine results pages. That means your target audience will not be able to find you at all. You’ll be lost in the abyss of the internet forever, wondering why your site’s conversion rates are so abysmal.
Business growth in this situation? It just won’t happen. That’s why you need content.
The solution, however, isn’t just to add a ton of content all at once and then leave your site to get stale for five years. Do you think your competitors are doing that? No, they’re probably investing in a content strategy that will put them on top. And you need to do the same.
It’s crucial that you are adding new content to your site and updating old content on a regular basis. SEO is a long-term investment that will probably never end, but the ROI is so much better than almost any other marketing strategy if it’s done right.
You know what can help you reach that goal?
A blog.
Write content that’s worth reading.
Create posts that prove you are an industry leader. Show off your expertise. Doing so will give your brand credibility and build trust among not just human readers, but also search engines like Google.
Content that’s worth reading can include:
- Company news, like new services or products that your company offers.
- Reactions to industry-relevant changes, especially if they impact your clients. (Bonus points if you discuss how your company will adjust to these industry changes to help the client.)
- Case studies, especially if they’re populated with lots of easy-to-digest graphics and statistics.
- Thought leadership pieces to situate yourself as a leader in your industry or vertical.
- Evergreen blog articles, or articles about content that is always going to be relevant to your industry, like a blog about search engine optimization for a digital marketing agency.
2. A Blog Gives Your Company a Voice
Having a clear voice as a company is an integral part of your brand. If you aren’t putting out a clear message or you’re not strategically thinking about your company’s messaging…
Hoo boy, you’re making a big mistake. These days, the way your business speaks on the internet is how your company speaks.
Period.
A blog on your website is the perfect way to show your customers that you are, in fact, intelligent humans providing a service and not robots. That’s going to help you generate brand awareness, build authority, and cultivate trust with website visitors.
Wait a second – who is going to write this blog?
We’ll let you in on an industry secret: there is no one-size-fits-all blogger. A blogger can be anybody—even you!
Depending on what your content goals are, you can either:
- Write the posts yourself
- Rotate the responsibility among your employees
- Outsource it to another agency or freelancer
- Hire an in-house writer
- Some combination of all the above
If you’re only going to write one post a week or one a month, you could probably get away without an in-house writer. But if you want to publish content more often—say, every day—you’re going to need a full-time in-house writer for sure. Preferably a writer already familiar with digital marketing best practices like SEO and, if you’re an industry-specific company, in-depth knowledge about your industry itself.
3. It Creates an Opportunity for Your Followers to Share Content—aka, It Helps Generate Backlinks
No one is going to share your service page.
Sorry, but that’s the truth. It’s better just to admit it now.
But they might share something they enjoyed reading on your company’s blog… if it’s truly valuable content.
Quality content on your site is a tried-and-true link-building method.
If your content is relatable and easy to share, your followers are going to click that share button (especially if it’s cross-posted on social channels). That means your social engagement will likely improve too, and you can reach an even wider audience. It’s basically free online marketing.
If the content is useful enough, people won’t just share it on LinkedIn or Facebook; people will link to it on their websites, giving you an SEO boost!
Isn’t it cool how just writing unique, strategic content can help you in so many ways?
4. You’ll Have Plenty of Content to Share on Your Own Social Channels.
Utilize social channels and your blog to drive website traffic.
Content marketing is intricately linked with social media marketing. If you write a blog post at least once a week, that’s one fewer social media post you have to plan. In other words, repurpose relevant content, like blog articles and infographics, on your social media channels.
5. You Can Grow Your Email Subscriber List
You might be thinking, “Why should I grow my email subscriber list? I don’t send out emails to my customers.”
Dude! Why not?!
Email marketing channels may sound outdated, but they still bring in the big money.
If you’re an e-commerce site, you can send an email to your list (with a catchy headline, of course) offering a coupon code and a blog post. Maybe they aren’t ready to buy something at that moment, but perhaps the content interests them.
The blog gets people to the site – which is half the battle.
Email marketing is one of the best ways to stay at your customers’ front of mind.
You show up in their inbox regularly (not too often—don’t be spammy!) and they’ll remember your store or services when they’re looking to buy.
If you’re an agency like us, sending out an email newsletter every month allows us to show off our expertise and share knowledge with our clients. We discuss topics like SEO, PPC, and design because that’s what we live and breathe. We try to prove that we’re thought leaders in our industry and that we really do know what we’re talking about. It gives us credibility online that we couldn’t have without our blog. Plus, it’s how we practice what we preach: your marketing strategy isn’t complete without a content plan.
TL;DR: Blog = Good for Business.
You should have a blog because there are too many good reasons to have one. The benefits greatly outweigh the time and effort it takes to strategize and create that content. So whether you’re looking to start a new blog or revamp your old one, don’t neglect blogging platforms as valuable digital marketing channels—they’re the backbone of your digital marketing strategy.
Looking to improve your content strategy? Let Digital Strike work with you to develop a content strategy that will fuel your marketing efforts.
