Skip to content
Win in SERPs with the Right
Manufacturing Marketing Agency
The Manufacturing Marketing Agency Accelerating Growth
Looking for the right digital marketing agency? Hi, we’re Digital Strike – Targeted Marketing. You can find us in St. Louis, Missouri. Or you can contact us online. However you find us, rest assured we’re always eager to talk to you about online marketing and what it can do for your business.
We offer digital marketing services like search engine optimization (SEO), paid social media marketing, content marketing plans, PPC campaigns (pay-per-click), and much more. We can use these services to help your manufacturing business attract new potential clients online, just like we’ve done for plenty of B2B manufacturing, industrial manufacturing, and other manufacturing clients before.
Importance of Digital Marketing for the Manufacturing Sector
Many manufacturing companies, from massive OEMs to smaller startups, have websites that fairly and accurately describe their services and products, offer case studies and expert insight, promote upcoming trade shows, and more. Despite having all this high-quality content, many still find that their sites sit far lower on Google Search results than they should. Those rankings mean lower online visibility, which can translate to fewer leads and conversions.
Does this situation sound familiar? If so, it could be because your brand isn’t making use of comprehensive search engine optimization and other industry-leading digital marketing techniques.
About SEO for Manufacturers
Search engine optimization, or SEO, means optimizing all aspects of a brand’s online presence. That includes local Google Business Profile accounts, directory listings, websites, and social media accounts. This way, the brand’s content ranks well in search engine results pages, also known as SERPs.
SEO is complex, and there are many factors that determine whether a search engine like Google will reward or punish a site with high or low positions in SERPs. These factors include:
Why Manufacturers Need SEO and Digital Marketing
It’s hard to overstate the importance of digital marketing for businesses in the manufacturing sector. According to industry experts, the vast majority of B2B buyers (up to 94%) conduct online research before making a purchase, and a majority of industrial professionals surveyed (70%) say they compare manufacturers and other supplies online before making decisions.
That means that, in order to get more opportunities, manufacturers and industrial distributors need to make sure they have a robust online presence that grabs attention right away and differentiates them from their competitors. One of the best ways to do just that is to rank well in SERPs; according to IndustrialSage’s 2022 Manufacturing Survey, 69% of leads for manufacturing businesses come from organic traffic.
The answer is clear: To reach prospective clients, you need innovative strategies that reach people where they are at—online.
Ranking well in SERPs doesn’t just happen on its own, though. Methodical SEO planning, a deep understanding of the sales cycle, and implementation of other tools are necessary to show search engines and human users alike that a site’s content is worth visiting.
And executing that strategy takes the work of a nimble marketing team.
We Drive Measurable Business Growth for Manufacturing Businesses
We don’t sell promises. We use data-driven marketing tactics to help clients build opportunities for revenue growth and let the results speak for themselves.
Online Marketing Solutions We Offer
We’re the digital marketing experts dedicated to delivering results to those in the manufacturing industry. It’s all thanks to our online manufacturing marketing services, which include inbound marketing and integrated marketing strategies that make use of:
SEO Services
Boost your website's visibility on search engines, driving more organic traffic and increasing long-term brand exposure.
PPC Management
Optimize paid ad campaigns for maximum ROI, ensuring you reach your target audience with precise, cost-effective strategies.
Social Media Ads
Leverage targeted social media advertising to increase engagement, brand awareness, and direct conversions.
Local SEO
Improve your local search rankings, helping customers in your area find your business faster and more effectively.
Content Marketing
Create valuable, engaging content that builds trust, boosts SEO, and drives audience engagement.
Programmatic Campaigns
Utilize automation to target the right audience at the right time, maximizing efficiency and impact.
Social Media Management
Streamline your social presence with consistent posting, engagement, and analytics to build meaningful connections with your audience.
Email Marketing Services
Deliver personalized email campaigns that nurture leads, increase retention, and drive measurable results.
Digital marketing is a mixture of strategy, innovation and a little know-how. Through years of experience, we’ve gotten really good at solving business problems.
Our Expertise
Trade shows and print ads have their place, but we believe they perform best when complemented with a comprehensive digital marketing strategy to:
- Rank high in SERPs and capitalize on organic search queries, as most people never go beyond the first page in search results;
- Build brand awareness, engage, and re-engage with potential B2B buyers, as many complete roughly a dozen searches before engaging with brands’ websites;
- Position yourself as an industry authority through an aggressive content marketing strategy;
- Create conversion-generating email campaigns that many manufacturing marketers (79% of those surveyed) leverage for a potential 48% YOY boost in ROI;
- And much, much more.
At Digital Strike – Targeted Marketing, we have a proven track record of helping our clients craft winning digital marketing strategies that generate quality leads, create interest in the local market, and craft content creation strategies that boost manufacturing and industrial companies’ online presence.
What more could you want from a digital marketing partner?
Manufacturing Marketing FAQs
What is manufacturing marketing?
Manufacturing marketing refers to strategic marketing solutions for those in the manufacturing, distribution, and industrial industries.
What services does a manufacturing marketing agency offer?
Digital Strike offers digital marketing solutions tailored to manufacturing businesses’ unique business goals.
Comprehensive services include:
- Digital marketing strategy
- Digital marketing performance reporting
- PPC campaign management
- Content marketing services
- Email marketing services
- Keyword research that matches user intent
- Local SEO services
- Technical SEO services
- Organic social media management
- Paid social media management
- Programmatic advertising services
- Backlink acquisition services
How can you avoid common marketing strategy mistakes?
Common marketing mistakes include not matching keywords to intent, not tracking data, refusing to adapt to market changes, and not keeping branding consistent.
Industrial and manufacturing companies can avoid these common concerns by partnering with the right marketing agency who can:
- Keep messaging consistent across all channels
- Deliver quality graphic design and video production services
- Ensure your website is easy to use and attractive
- Track the right metrics to analyze success
- Continually monitor your digital marketing campaigns
- Adjust your marketing efforts as necessary
What kind of marketing strategies work best for manufacturing companies?
Competition in the manufacturing sector is fierce; businesses in this sector cannot afford to invest in marketing strategies that don’t work.
Manufacturing companies need a combination of the following strategies to get ahead of competitors online:
- Content creation, the cornerstone of all digital marketing efforts.
- Localized SEO strategy that takes real-world location and nearby consumers into consideration.
- General SEO strategy/search engine optimization that takes traditional organic search into account as well as AI overviews, AI search engines, and voice searches.
- Technical SEO services to ensure all parts of a website run smoothly.
- Link building to build trust and domain authority, pushing sites higher in SERPs.
- Paid search advertising that captures the right people at the right point in their customer journey.
- A comprehensive digital marketing strategy that marries all moving parts into a cohesive whole.
How can a marketing agency help increase sales for a manufacturing company?
Online sales make up a significant portion of sales for manufacturing companies. According to Statista, “[i]n 2021, e-commerce sales accounted for 69.6 percent of manufacturing shipments in the United States.” One of the best ways to boost online sales is through the right digital marketing services.
Digital marketing services ensure these companies keep control of their brand narrative while maintaining brand voice consistency across all marketing channels. Utilizing the right SEO strategies pushes helpful content in not just traditional search queries, but also AI overviews, AI search engines, and voice searches, showing brands as a top choice for consumers. Complementing these efforts are PPC, email, and social campaigns that keep the brand top of mind at all points in the buyers journey.
When all these moving parts work together, it can mean more sales online and a better bottom line.
How do I choose the right marketing agency for my manufacturing business?
When selecting a manufacturing and industrial marketing agency to partner with, keep the following in mind:
- Honesty and transparency. How transparent is pricing or the statement of work (SOW)? What about the company’s operating procedures, client expectations, and how the company delivers reports?
- Industry expertise. Manufacturers need digital marketing experts who know the industry inside and out; there is no margin for error within this hypercompetitive field. Have your choices worked in this industry before, granting them the experience needed to elevate manufacturing and industrial brands?
- Track record of success. Has the company offered clear records of implementing successful data-driven strategies that deliver measurable business growth?
Partner with Digital Strike – Targeted Marketing
Digital Strike is the digital marketing company that knows the challenges of marketing for those in the industrial and manufacturing industries, including OEM and contract manufacturers. But the industrial and manufacturing sectors are far from the only ones where we have deep industry knowledge.
We empower clients in other industries and verticals with our tailored strategies.
Start Growing Today
Take your conversion rates and sales to the next level. Contact us today to learn more about how Digital Strike, as an experienced manufacturing marketing agency, can help you craft a comprehensive digital marketing strategy.
