They’re the same thing, aren’t they? Just different names for the same thing, right?


Technically, while a visitor to your site can land on its homepage, this does not necessarily qualify it as a landing page. Nor does it qualify any other page of your site as a landing page.

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind:

  • The homepage of your site sets the stage
  • A landing page allows visitors to accomplish a specific goal

These are both broad definitions, so let’s get more into makes for an effective homepage and typical landing page.

[customcta heading=”Looking to increase your paid search performance?” text=”At Digital Strike, when pairing landing page development with our paid search accounts, we’ve proven time again to outperform those campaigns that are sent directly to the main website.” tagline=”Let’s chat and see if we could do the same for you and be a good fit.”]

What makes for a good homepage?

Aside from giving you a small ideal of how a homepage differs structurally from a landing page, let’s discuss what it should accomplish:

Occupy your root domain (i.e. It’s the central hub of your website.

It’s where the link in your company logo links, and it’s where site visitors can easily find navigation to the rest of your site

Give a comprehensive overview of what your business does

When looking at your homepage, a visitor should definitively know what your company does but also feel compelled to venture within the site for more detailed info

Link to every other crucial permanent page of your website

People who land on your homepage should be able to easily access all valuable web pages, including all service pages, your blog, the contact page, etc.

Tell visitors how to connect with you in different ways

Make sure your phone number is prominently displayed and that people can find you on social media

Your homepage does not need to all someone to conduct a specific action, but it should allow for some type of action.

After all, visitors, while they may not want or need to fill out a form, click a button, etc., you’ll want them to see your phone number or know where they can find your shop.

You want all site visitors to engage your brand in some way as quickly and as efficiently as possible before their enthusiasm fades. Anything less is a wasted visit — and opportunity for new business.

What makes for a good landing page?

Conversely, let discuss what an effective landing page should accomplish:

Feature design elements to receive traffic from one or several specific sources

A landing page is designed to welcome traffic from a click on an ad on Google or a link inside an email; the info on the page should expand on what’s found in the ad/email

Prompt visitors to accomplish a goal through a strong call-to-action (CTA)

A landing page funnels visitors in the direction of accomplishing on central goal, such as signing up for a newsletter, requesting a free quote, registering for a webinar, etc.

Stay focused on a single topic or offer throughout the page

A landing page should never say or do too much; anything above and beyond a single topic distracts the visitor from the main goal

Omit or downplay navigation options

Unlike your homepage, a landing page should not include a navigation bar; this allows visitors to click out of the page, lessening any chance for meaningful action

Not necessarily intended to be a permanent part of your website

Your homepage is the face of your website, but a landing page is more of a temporary microsite, meant only for use in conjunction with marketing campaigns

Landing Page vs Homepage: How to use each one

It all depends on what you’re trying to achieve.

Let’s look at some of the most common scenarios and when you might have to choose between your homepage and a landing page.

Listing necessary information about your business

Landing page or homepage: Homepage.

Why: When you’re listing core business details like your address, phone number, office hours, etc., you don’t need an action-oriented landing page. People will likely interact with you offline if they’re searching for this kind of information by calling you or visiting your office or store.

Note: Don’t necessarily shy away from the idea of including an opt-in opportunity on your homepage, in addition to your general business info; doing this can help cultivate new leads.

When you’re running Facebook ads (or any other paid social campaign)

Landing page or homepage: Landing page.

Why: Just informing people your business exists is not an effective angle for your paid search campaigns. Facebook users don’t go to Facebook to look at your ads, so it usually takes a little extra nudge to get them to click through your ad and connect with you.

The best kind of nudge is to offer something special, like a freebie, a signup bonus, or a limited-time discount.

While you can use your homepage for special offers, you’ll have a lot more space to make an impact on a landing page. Your homepage likely contains too many areas that can distract the visitor and entice them to click away before they commit to the specific action you want them to perform.

Plus, when you use a landing page specifically designed for a social campaign, you can track your success much more easily.

Running a paid search campaign (i.e. Google AdWords)

Landing page or homepage: Landing page…usually.

Why: The same factors that make landing pages a good fit for paid social campaigns make them the best choice for PPC campaigns. Visitors from paid search campaigns are acquired by using keywords that relate to specific elements contained within your business offers, and so a landing page gives you the chance to write content that is a reflection of these keywords.

For example, say you’re running a campaign for a construction company that wanted to promote its siding services. Instead of making the primary focus of the homepage all about siding (and ignoring all of the other services they offer), you can create a dedicated landing page designed specifically to showcase siding services and then funnel the visitors from the campaign to this specific page, significantly increasing the company chances of acquiring potential customers.

One possible exception is if you’re running a paid local search campaign that uses extremely broad keywords like “construction companies near me.” In this case, the homepage could be used since you’re just advertising that you exist and not promoting a specific service.

Launching a new product or service

Landing page or homepage: Landing page.

Why: Whether it’s a new product, a live event, a big sale, or whatever you’re promoting, a landing page is the best choice.

A great landing page is where visitors can channel their excitement over something new into immediate action, providing immediate results for you.

This includes an RSVP to your event, a pre-order process for your new product, or a mobile-friendly CTA button that visitors can use to call you directly from their device.

What do homepages and landing pages look like?

Just reading what a landing page or a homepage is supposed to do isn’t always helpful. But now that you know the key elements of a landing page or a homepage, you can look at visual examples and pinpoint those elements.

Homepage Example #1

You have probably seen a million homepages, so we’re just going to share one.

Our favorite example is our own homepage. It didn’t always look this good, but right now we’re pretty damn proud of it. As you can see, we give an overview of the solutions and services we offer with a couple of calls-to-action sprinkled throughout the page. We have a “sticky header,” which means our header stays at the top even when you scroll down – and our phone number stays prominently displayed.

But we also have a navigation menu that lets you explore the rest of our site depending on what you want to know.

Look how pretty it is.

Digital Strike homepage

Landing Page Example #1

Here is an example of a landing page we designed for a client. We specifically designed it for a campaign to promote the company’s fire damage restoration services. The call-to-action is to schedule a free estimate, and as you can see below, the phone number is prominently displayed three times. And there’s a form you can fill out.

It gives you just enough information that makes you want to call this company and see how they can restore your home.

Singular call-to-action!

Landing Page Example #1

Landing Page Example #2

Landing pages aren’t always as short and sweet as our previous example. Sometimes, you need to have more information available because your business is intricate. This particular client specializes in micromachining laser services and systems, which, as you can imagine, can be complex in nature. The concept of micromachining lasers is not easily whittled down to a one-scroll landing page.

But, as you can see, we were able to temper this complexity by including a series of bright call-to-action buttons that guide the visitor’s eye to the form at the bottom. It’s a relatively long page, but it still funnels the visitor toward a single call-to-action.

This landing page is a little longer, but it does everything it needs to do.

So there you have it. Now you know everything you need to know about a landing page versus a homepage.

Landing Page Example #2

[customcta heading=”Looking to increase your paid search performance?” text=”At Digital Strike, when pairing landing page development with our paid search accounts, we’ve proven time again to outperform those campaigns that are sent directly to the main website.” tagline=”Let’s chat and see if we could do the same for you and be a good fit.”]

Digital Strike

Learn more about Digital Strike

Recent Posts

Digital Marketing Skills – What Soft Skills You Need (and Why)

Data analytics. Copywriting. Content creation. SEO. These quantifiable analytical skills are all necessary for a strong digital marketing team. But what about the soft skills you … Read More

Does Alexa Spy on You? Here’s How Voice Data Is Used to Target You With Ads

According to a new report: Yes, Alexa is spying on you…and yes, listening to you is the reason you may be getting those uncomfortably specific ads. … Read More

Google and Bing Search Partner Spam List 2022

UPDATED GOOGLE SPREADSHEET – CLICK HERE  *Last updated 1/11/2022 As Google moves to automate more and more within their paid search platform, it becomes harder to … Read More

Paid Search Metrics That Matter – Demystifying PPC Campaigns

You’ve done your research and launched your pay-per-click (PPC) campaign. You have all the data points in the world to measure its success. But if you … Read More

How to Drive Traffic To Your Site

Everybody Asks: How to Drive Traffic To Your Site But nobody asks how your site is doing. (Doing great, thanks for asking!) All jokes aside, online … Read More

Google Core Web Vitals: What They Are & When They’ll Take Effect

Benjamin Franklin once said that the only guarantees in life are death and taxes. Maybe it’s time we add Google updates to that list. If you’re … Read More


How CMOs Can Take Back Their Brand From Lead Generation Sites

Other Websites Stealing Your Leads? If you’re responsible for overseeing the marketing initiatives for a business, especially in the senior living industry, you’ve probably encountered the … Read More

Lead Source Attribution Modeling

Take Back Your Leads & Revenue: How Lead Source Attribution Can Reveal Lost Online Opportunities We’ve had the distinct pleasure of speaking to or working with … Read More


Easy Technical SEO Audit Tips For Marketing Managers at Any Level

Often we hear how daunting SEO can be, even for a senior marketing manager. SEO seems like such an abstract concept because there are so many … Read More

B2B Digital Marketing

Whether you’re happy with your current marketing agency, haven’t worked with one, or anywhere in between, these are the characteristics that separate the exceptional agencies from the rest.

digital strike building

Why you should reconsider cutting marketing costs during coronavirus pandemic

The coronavirus pandemic has deeply affected hundreds of millions of people across the world. Our daily routines have been disrupted, and businesses of all sizes are … Read More

Migration Strategy

When A Website Migration Strategy Goes Awry

As much as we don’t want to admit it, the Digital Strike offices are not always overrun with sunshine, victories, and vintage ‘80s high-five montages. Truth … Read More

The Life of Content: Keep, Add, Combine, or Kill

In a recent newsletter here at Digital Strike, we covered a few topics that made headlines in 2019 and are guaranteed to continue to trend as … Read More

The Google BERT Update: What It Is and What It Means for Your Website

BERT is being hailed as the biggest change in search since Google released RankBrain five years ago.  That fanfare is warranted because it’s going to change … Read More

Top Stories of 2019

The year is quickly coming to a close, and it seems just like yesterday that we were welcoming 2019. The world of digital marketing is constantly … Read More

5 Reasons To Advertise on YouTube

If you aren't advertising on YouTube, you might be missing out.

11 Things Your Website Is Missing (and 6 Things to Get Rid of)

We've come a long way from the early days of the internet. Here's how to make sure your website looks like it was made this year.

Getting the Most Out of Your Mobile App Engagement Campaigns

Make your Facebook app campaigns even better.

YouTube app

3 Types of YouTube Audience Targeting You Should Be Using

Over a billion users come to YouTube every month to watch something that will educate or entertain them. And those users aren’t just millennials or gen … Read More

Online reviews

How to Reply to Not-So-Pleasant Online Reviews

Is there a right or wrong way to respond to bad reviews? Absolutely.

9 Common PPC Mistakes (and What to Do Instead)

New to Google ads? Our PPC expert, Tommy, breaks down the most common mistakes and how to fix them.

What To Look For When Choosing A Marketing Company In St. Louis

Whether you’re happy with your current marketing agency, haven’t worked with one, or anywhere in between, these are the characteristics that separate the exceptional agencies from the rest.

How Does Digital Marketing Fit Into Your Sales Funnel?

If you're still using the old sales funnel (or didn't even know there's a new one!), let us bring you up to speed.

analytics platform

Has Your Domain Authority Changed? Here’s Why

This algorithm might send unsuspecting marketers into a panic. Find out what's going on.

Why You Don’t Need to Hire a Vertical-Specific Agency

While a vertical-specific agency might seem like the answer to your marketing prayers, you might want to think twice.

Sales Funnel Tools

4 Unique Tools That Help Grow Your Sales Funnel

We're breaking down four tools we use every day.

Top SEO Sites to Watch in 2019

Top SEO Sites to Watch [Updated for 2021]

It’s been said that the only constant in SEO is that it’s constantly changing. This is why, to stay on top of our game, we have … Read More

Why Automated Bidding is Not Always the Answer

Why Automated Bidding Isn’t Always the Answer

Automated bidding is a popular choice because it seems to promise fewer labor hours by letting an algorithm make your bid adjustments. Sounds easy-peasy, right? A … Read More

The No BS Guide to Conversion-Optimized Landing Pages

The No BS Guide to Conversion-Optimized Landing Pages

Landing page optimization is the process of creating a well-designed page for pay-per-click campaign (PPC) visitors by optimizing each element on the page to maximize the … Read More

How to Make Your Black Friday Marketing a Success [Checklist]

Black Friday and Cyber Monday are coming up, so that means money is about to be SPENT. It’s a stressful time for many store owners as … Read More

Digital Marketing Resources to Bookmark Right Now [2021 Update]

Every marketing strategy needs a little boost as time carries on. Nothing can work seamlessly forever, or else your business will remain stagnant. That’s why marketers … Read More

How to Boost Your Website Loading Time

Remember dial-up? Watching a two-minute YouTube video took thirty minutes because it took so freaking long to load. Nowadays, 47% of people expect pages to load … Read More

Using Customer Testimonials to Improve Your Credibility (With Examples)

Whether you’re in eCommerce or industrial manufacturing, establishing credibility is essential to your content marketing  There is a limited amount of brands that don’t need to … Read More

Beginner’s Guide to the Conversion Funnel

You’ve probably heard your marketing team talk about it all the time – The Customer Conversion Funnel. “It’s all about getting customers to go through the conversion funnel.” … Read More

How to Build Your Email List from Scratch

So you’ve decided to send out a newsletter or maybe we recommended you create one. But where do you begin? The key to any successful newsletter … Read More

How Does UX Affect SEO?

You know when you go to a website and it’s just…bad? You can’t find the navigation menu, the page isn’t loading correctly, or pop-ups are keeping … Read More

The New Celebrity Endorsements: How Social Media Influencers Changed the Game

In the streaming mob of content that is consumed daily on the internet – from whatever people see at work to their social feeds – a … Read More

How to Use UTM Parameters

You already know that good marketers LOVE data. No, not that kind of Data (unless you’re a Trekkie and a marketer).  More like data from Google … Read More

Email Marketing Has a Fantastic ROI


You want your marketing dollars to generate new leads and engage current customers, but you also need that strategy to be cost-effective. Email marketing is the … Read More

7 Easy Steps for a Foolproof Social Media Audit

One of the greatest (and sometimes the most frustrating) aspects of social media is the fact that it is always changing. And we’re not just talking … Read More

Location Page Google Will Love

How to Build a Location Page Google Will Love [Infographic]

Ready to crush your local SEO with a top-notch location page? Hold up, wait a minute. What is a location page? And what is local SEO? … Read More

Content Creation or Link Building

What Should Come First: Content Creation or Link Building?

What came first – the chicken or the links? Wait. No. That’s not right. The content or the links! It’s a question we get asked a … Read More

Why You Should Have a Blog

Why You Should Have a Blog

Creating unique content on your company’s website has benefits you haven’t considered yet. Do you want people to keep coming to your website? Are you working … Read More

Organic Search Opportunity

Organic Search Opportunity is Changing (Again)

Is SEO opportunity actually shrinking? Organic search opportunity has always been a constantly changing field.  Algorithm changes send everyone into a tizzy a few times a … Read More

How to Write Headlines

Here’s How to Write Headlines Like a Pro (You’re Welcome)

Once you know how to write headlines, you can pretty much rule the world. First impressions are crucial, right? If you make a bad impression in … Read More

How long does SEO take to work?

How Long Does SEO Take to Work?

TL;DR: SEO results take more time than you think. Almost every SEO client we have asks us, How long does SEO take for my website to … Read More

digital strike building

How We Approach Problem Solving [Case Study]

Client A is a nationwide telecommunications company. They provide TV, internet, and phone services to customers across the country, primarily in Arizona, Arkansas, California, Louisiana, Missouri, … Read More

When Should I Use a Canonical Tag or 301 Redirect

When Should I Use a Canonical Tag or a 301 Redirect?

It’s a phrase knowledgeble SEO specialists say all the time – “canonical tag.” Or maybe they say “rel=canonical” and you’re sitting in the meeting like: Then … Read More

Does PPC Affect Organic Rankings?

A Digital Marketing Misconception: Does PPC Affect SEO?

In the digital marketing world, there are a lot of misconceptions and myths (myth-conceptions, if you will) about how organic search engine optimization and pay-per-click campaigns work together. We’ve heard and seen it all. … Read More

Why You Shouldn't Trust Yoast 100%

Why You Shouldn’t Trust Yoast 100%

Are you going crazy trying to get all of the dots on the Yoast SEO plugin to turn green? Do you have nightmares every night of … Read More

“How is HubSpot different from SEO?”: An honest answer to an actual client question

“Have you heard about inbound marketing?” This is how a recent client call started. Then, to make things worse, they proceeded to ask, “How is HubSpot … Read More

Design responsively: The importance of mobile-friendliness to your site redesign strategy

Back in 2014, mobile searches surpassed desktop searches, and search engine optimization was never the same. What does this mean for your company? First and foremost, … Read More

Why you aren’t ranking first in Google for [INSERT KEYWORD] … And why that’s okay

You might be wondering: “Why am I not ranking first in Google for [INSERT KEYWORD]?” It’s not a bad question—it shows you value your business’ position … Read More

Digital Strike Targeted Marketing

Reintroducing Digital Strike

You know the old saying, the cobbler’s children have no shoes? Well, for us it’s true. For a long time, we’ve been our own worst client. … Read More

Local SEO ranking factors: What gets you into the game, and what makes you stand out

Just because you’re on the track doesn’t mean you’ll win the race. Maybe you bought the shoes and paid the entrance fee, but if you didn’t … Read More

5 Must-Have Elements of Every Small Business Online Marketing Plan

Image Credit Of course, this is by no means an exhaustive list, but the following could be considered the most conducive to the budget of even … Read More