You know the old saying, the cobbler’s children have no shoes?
Well, for us it’s true. For a long time, we’ve been our own worst client.
We’ve been solely focused on solving our clients’ problems and let our own brand development and digital strategy execution take a back seat.
Our old website just wasn’t showcasing who we are as a company.
We’re ready for a change. So we’re overhauling our brand, copy and design to more closely represent who we are offline.
Allow us to reintroduce ourselves.
We’re Digital Strike—just a nimble team of digital marketers opening up opportunities for businesses like yours.
Give us a minute of your time and we’ll briefly explain what we do and why it should matter to you.
If you make it to the very end, you’ll learn about our solution-focused business model that separates us from other, service-focused agencies.
When you’re finished, poke around our site. We think you’ll like what you see.
In a nutshell, what we do and why it should matter to you.
Long gone are the days when a flyer, radio spot and cleverly placed billboard would bring customers to your business in droves.
Buyer behavior has changed. 70 to 90 percent of purchasing decisions are being made online.
You can no longer wait until a lead calls to answer their questions.
B2B and B2C customers alike are searching about their problems and pain points in search engines like Google, Yahoo and Bing.
You need to be there to answer their questions and provide solutions to their pain points. If you don’t have helpful content that’s easily accessible through search engines, you are losing out on business.
It’s this simple: you either accept that buyer behavior is changing—and do something about it—or you watch your leads dwindle and bottom line shrink.
So, the question is this: What touchpoints do you have on your site to nudge prospects further along in the buyer’s journey, and how will prospects find them?
If your answer is none, you have a problem.
If only have sparse, hard-sell website copy, you have a problem.
If you have great content pieces, but no SEO strategy to help your target audience find them, you have a problem.
Digital Strike helps companies like yours drive targeted traffic to your site and convert leads into paying customers.
We’ll develop a killer content strategy that addresses every concern, question and pain point that your target audience might search about.
And we’ll optimize those content pieces for search engines so they get seen—and read—by your target audience.
We think of ourselves as solution partners rather than service providers.
Here’s the way we think marketing should work (and we think you’ll agree):
Marketers should be driven by goals and guided by strategy. Marketers should produce results. Marketers should spend budgets wisely. Marketers should be nimble, able to adjust with the ever-changing current of digital marketing.
And marketers should lose sleep over whether their efforts are pushing the needle for their clients.
Those are our guiding principles, and why our clients think of us as more than their marketing services vendor, but their business solution partner.
Here are some of the solutions we provide:
- Create content that your audience can’t help but read
Good content that converts doesn’t happen by accident. It requires strategy.We’ll take the time to learn your target audience better than they know themselves.Then we’ll create content that addresses every question, pain point and concern they might have during their journey from researcher to paying customer.Content marketing is the new sales process. Use that to your advantage.
To learn more about content marketing, click here.
- Reach your audience and generate leads
You know who your ideal buyers are. We know how to help you reach them.Creating content that converts is only one piece of the puzzle.You also have to make sure that content gets read.Optimizing your site, content and off-site signals for search engines will help your target audience find your content, connect with your brand and convert into paying customers.To learn more about search engine optimization, click here.
- Advertise where your customers are—online
Your customers are doing their research and making buying decisions online.So why are brands still funneling so much money into billboards, radio and mailers?Search engines are the new battleground for advertising. You need a team that understands how to reach your ideal buyer at the precise moment they are ready to buy.We are that team—we’ve perfected the art of raising conversion rates and lowering conversion costs.To learn more about paid search advertising, click here.